Job Description

POSITION SUMMARY:

We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that enhance our brand presence, drive customer engagement, and increase sales. The ideal candidate will possess a strong understanding of digital marketing, brand management, and market research. You will collaborate with cross-functional teams to develop innovative campaigns, optimize marketing efforts, and contribute to the overall growth of the company.

ESSENTIAL JOB FUNCTIONS:

Strategy Development:

Develop and implement comprehensive marketing strategies that align with the company's goals and objectives. Monitor and adjust strategies based on performance and market trends.

Campaign Managemen

t: Lead the planning, execution, and analysis of marketing campaigns across multiple channels, including digital, email, social media, events, and print.

Market Research & Analysis:

Conduct market research and analyze customer trends, competitor activities, new markets, and industry shifts to identify new opportunities. Provide insights to improve marketing efforts and product offerings.

Team Collaboration:

Work closely with sales, engineering, and production teams to ensure alignment of marketing strategies with overall business objectives.

Budget Management:

Oversee the marketing budget, ensuring efficient allocation of resources and tracking expenditures to stay within financial guidelines.

Performance Tracking:

Measure the effectiveness of marketing campaigns using key performance indicators. Analyze data and prepare reports to present to senior leadership.

Content Development:

Oversee the creation and distribution of content (blogs, landing pages, videos, etc.) to engage target audiences and boost brand awareness.

Customer Engagement:

Build and nurture relationships with current and prospective customers through targeted campaigns and community engagement initiatives.

SKILLS AND COMPETENCIES:

Bachelor's degree in marketing, Business, Communications, or a related field.

Minimum of 5 years of experience in a marketing role, with at least 2 years in a managerial position.

Proven experience in developing and executing marketing campaigns.

Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and analytics tools.

Excellent project management and organizational skills.

Creative mindset with the ability to develop compelling messaging and content.

Strong analytical skills and data-driven decision-making abilities.

Experience with marketing automation tools, Salesforce, and NetSuite is an asset.

Excellent communication and interpersonal skills, with the ability to collaborate across departments.

About Shaver Industries Inc.

Founded over 35 years ago,

Shaver Industries Inc.

is a leading North American manufacturer of

industrial protection solutions

-- specializing in

industrial curtains, welding screens, PVC strip doors, fabric bellows, and custom machine guarding systems

.

Headquartered in

Kitchener, Ontario

, with additional facilities in the

United States (Palm Beach Gardens, Florida)

and a

distribution center in Ireland

, Shaver serves clients across

Canada, the U.S., and Europe

. Our products protect people, equipment, and processes in industries such as

manufacturing, automotive, aerospace, food processing, and logistics

.

We're proud to design and manufacture many of our products

in-house

, ensuring unmatched quality, durability, and customization for every application. With a culture centered on

innovation, craftsmanship, and continuous improvement

, Shaver Industries is expanding rapidly as we launch new products, modernize our production systems, and strengthen our international presence.

Why Join Shaver Industries

At Shaver, you'll be part of a

hands-on, fast-moving team

where your ideas matter and your work has a visible impact. Whether you're in engineering, production, logistics, or marketing -- you'll collaborate closely with skilled professionals and help drive real growth in a company that's scaling globally.

We offer:

Competitive salaries and growth opportunities A supportive and innovative work environment Health and dental benefits Opportunities to contribute to major facility expansions and international operations
Join a company where

manufacturing excellence meets global opportunity

-- and be part of building something exceptional.

Job Types: Full-time, Permanent

Pay: $75,000.00-$90,000.00 per year

Benefits:

Company events Dental care Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match Vision care VRSP
Language:

English (required)
Work Location: In person