Job Description

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness in a competitive landscape. The ideal candidate will possess a strong background in digital marketing, e-commerce, and analytics, with a passion for developing innovative strategies that resonate with our target audience. This role requires a blend of creativity and analytical thinking to enhance our marketing initiatives and achieve business objectives.

Responsibilities

Develop and execute comprehensive marketing strategies to increase brand visibility and drive sales across various channels, including e-commerce platforms. Manage digital marketing campaigns, including SEO, email marketing, Google AdWords, and Facebook Advertising, ensuring alignment with overall business goals. Conduct thorough market research to identify trends, customer needs, and competitive landscape to inform product management decisions. Utilize Google Analytics to track campaign performance and generate actionable insights for continuous improvement. Collaborate with cross-functional teams to create engaging content using Adobe Creative Suite for various marketing materials. Oversee budgeting for marketing initiatives, ensuring optimal allocation of resources for maximum impact. Maintain and update the company website using WordPress and HTML to ensure an engaging user experience. Analyze data from multiple sources to measure the effectiveness of marketing strategies and report findings to senior management.

Experience

Proven experience in digital marketing with a focus on e-commerce is essential. Strong understanding of SEO principles and best practices. Familiarity with analytics tools such as Google Analytics for data-driven decision-making. Experience in managing Facebook Advertising campaigns effectively. Background in sales or product management is a plus. Proficiency in Adobe Creative Suite for creating compelling visual content. Excellent research skills to stay ahead of market trends. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. If you are passionate about driving marketing success through innovative strategies and data-driven insights, we encourage you to apply for this exciting opportunity as a Marketing Manager.
Job Type: Full-time

Pay: $65,000.00-$70,000.00 per year

Benefits:

Casual dress Company events Dental care Extended health care Life insurance On-site parking Paid time off Stock options Tuition reimbursement Vision care Work from home
Ability to commute/relocate:

Vancouver, BC: reliably commute or plan to relocate before starting work (preferred)
Education:

AEC / DEP or Skilled Trade Certificate (preferred)
Language:

English (required)
Location:

Vancouver, BC (required)
Work Location: Hybrid remote in Vancouver, BC