Job Description

Inspired Cannabis sets the standard for cannabis retail. As advocates of responsible consumption, we are here to educate and build our cannabis community. Our goal is to provide customers with only the finest products, with our knowledgeable and personable team to assist with each individual need.

What to expect:

We offer a competitive wage while working in an exciting and unique retail work environment. In joining our team, training is ongoing in this role for you and the entire team to provide a great work environment and the best possible customer experience.

If you enjoy a fast-paced work environment, are energetic and positive with a can-do attitude towards customer satisfaction and working in a team environment, then

Inspired Cannabis

is the perfect place for you.

Why join us:

Positive and inclusive team environment with supportive leadership. Clear path for growth through cross-training and continuous learning. Engaging incentive programs and social events. Access to our Employee Discount Program Vibrant Yaletown office with easy access to the Canada Line Skytrain, and a stocked kitchen! Flexible hybrid work environment

Roles and Responsibilities

The Marketing Manager is focused on driving brand visibility, customer engagement, and sales performance at the retail level through highly integrated, multi-channel campaigns, promotions, in-store experiences, and consistent brand execution -- all within the defined regulatory framework.

Reporting to the Director of Marketing and Loyalty, the Marketing Manager will play a key role in translating brand strategies into impactful initiatives that connect with customers and support retail success.

Key Responsibilities

Marketing Strategy & Campaign Planning

Design and implement integrated and multi-channel marketing campaigns that align with revenue goals and brand positioning Lead national and localized programs across digital, traditional, and in-store channels to maximize reach and effectiveness Align marketing efforts with customer insights, retail opportunities, and market trends Define and support customer personas and segmentation strategies that inform campaign design Collaborate with leadership to align marketing programs with broader organizational priorities

Retail-Focused Promotions & Activations

Lead the planning and execution of cross-channel promotional initiatives, product education campaigns, and customer-facing retail events (where permitted) Work closely with regional and store teams to tailor campaigns by location and ensure front-line engagement Ensure that all campaign elements meet Health Canada and provincial cannabis marketing regulations Measure promotional performance and adjust activations in real-time for optimal impact

Customer Engagement & Loyalty Marketing

Support the development of lifecycle and loyalty programs that increase retention and repeat visits Implement omnichannel strategies to deepen engagement, from email and SMS to in-store experiences Collaborate with analytics teams to grow customer insights and refine targeting across channels Report on KPIs including loyalty engagement, frequency, and LTV

In-Store Brand Execution

Ensure consistency in brand presence across all retail environments through cohesive campaigns and messaging Partner with Store Ops and Category teams on in-store campaign setup, signage, and promotional support Support new store openings with integrated launch campaigns across digital, traditional, and physical channels Conduct store audits and provide feedback loops to inform continuous improvement

Content Creation & Social Media

Develop engaging, brand-aligned content for use in campaigns across email, web, social, and in-store displays Manage a cohesive editorial calendar that supports major campaigns and local needs Ensure all messaging is on-brand, compliant, and optimized for the intended channel and audience

Website & Digital Oversight

Ensure promotional offers and brand messaging are consistently reflected across the website and menu platforms Coordinate updates and content with digital vendors, ensuring timeliness and compliance Contribute to SEO and traffic performance through campaign-based content planning and landing page development

Brand Stewardship & Budget Management

Lead the end-to-end planning, execution, and performance tracking of fully integrated marketing campaigns across digital, in-store, and traditional media Maintain brand guidelines and consistency across all touchpoints Own the annual marketing calendar and campaign pipeline, managing timelines, deliverables, and interdependencies Act as project lead across cross-functional teams to ensure campaigns are delivered on time and within budget Oversee marketing spend and report on campaign performance, ROI, and channel effectiveness

Qualifications:

Bachelor's degree in marketing, business administration, communications, or a related field 7+ years of experience in marketing, preferably with retail or regulated product industries Demonstrated experience building and managing multi-channel, integrated marketing campaigns Cannabis industry experience is a strong asset Exceptional project management skills, with the ability to lead cross-functional teams and manage multiple deadlines Deep understanding of brand strategy, digital marketing, loyalty, and traditional advertising Creative thinker with a strong analytical and data-informed mindset Excellent communication and leadership abilities Knowledge of Health Canada cannabis marketing regulations and compliance requirements Proven track record of building high-performing, collaborative teams
Job Type: Full-time

Pay: $70,000.00-$90,000.00 per year

Benefits:

Casual dress Dental care Extended health care Paid time off Store discount Work from home
Ability to commute/relocate:

Vancouver, BC V6B 2S2: reliably commute or plan to relocate before starting work (preferred)
Experience:

Marketing: 7 years (preferred)
Work Location: Hybrid remote in Vancouver, BC V6B 2S2