Job Description

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, e-commerce, and analytics, with a proven track record of developing successful marketing strategies. This role requires creativity, analytical thinking, and the ability to manage multiple projects simultaneously while collaborating with cross-functional teams.

Responsibilities

Develop and implement comprehensive marketing strategies that align with business objectives and drive growth. Manage e-commerce initiatives, optimizing the online customer journey to enhance sales performance. Conduct thorough market research to identify trends, customer needs, and competitive landscape. Oversee SEO strategies to improve organic search rankings and increase website traffic. Create and manage Facebook advertising campaigns to boost brand visibility and engagement. Collaborate with product management teams to ensure effective product positioning and messaging. Utilize Adobe Creative Suite to design compelling marketing materials and visuals. Analyze digital marketing performance using Google Analytics and Google AdWords, providing insights for continuous improvement. Develop and execute email marketing campaigns that resonate with target audiences. Manage budgeting for marketing initiatives, ensuring efficient allocation of resources. Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing, e-commerce, and analytics. Strong understanding of SEO principles and best practices. Proficiency in Facebook Advertising and other social media platforms. Experience in sales strategies related to product management. Familiarity with Adobe Creative Suite for design purposes. Knowledge of HTML is a plus for website management tasks. Excellent research skills with the ability to analyze data effectively. Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously. Exceptional communication skills both written and verbal. Join our team as we strive to elevate our brand presence through innovative marketing strategies!
Job Types: Full-time, Permanent

Pay: $70,000.00-$130,000.00 per year

Benefits:

On-site parking
Work Location: In person