Job Description

Why This Role Matters

At

Roadpost

, we believe that connectivity saves lives. Whether supporting backcountry adventurers or keeping remote workers safe, our mission is

to provide reliable mobile satellite communications

for those who venture beyond the limits of cellular networks.


As the company behind

the award-winning ZOLEO satellite communicator

, we're proud to lead the mobile satellite solutions space, and we're just getting started. Now, as we evolve into an

AI-first organization

, we're investing in intelligent marketing strategies that connect with our customers in smarter, faster, and more personalized ways. That's where you come in.


As

Marketing Manager

, you'll lead the end-to-end execution of

B2B and B2C integrated campaigns

--from influencer marketing and media partnerships to email automation and lead nurturing. This

role reports to the Director, Marketing Operations

. You'll translate strategy into action - owning campaign planning, audience targeting, creative alignment, and performance optimization. Blending

creative strategy

with

AI-driven performance optimization

, you'll fuel engagement, conversions, and revenue growth.


Your impact? Creating

scalable

,

measurable

campaigns

that build demand, deepen loyalty, and drive sales across our brands--

Roadpost

,

BlueCosmo

, and

ZOLEO

. Learn more about the lives ZOLEO has helped protect here.

What You'll Do

Lead Integrated Campaign Execution

Lead the development and launch of integrated campaigns across

email, social, media partnerships, influencers

, and

B2B/B2C channels

.

Identify, negotiate and nurture strategic relationships with key media outlets and influencers

to amplify campaign reach, secure value-added coverage, and drive measurable engagement. Map campaigns to the

customer journey

- ensuring personalized, consistent messaging from awareness to conversion. Use

AI-powered

tools to enhance segmentation, optimize send times, personalize content, and predict conversion likelihood.

Drive Email Marketing & Lead Nurturing

Build high-impact,

automated email campaigns

with behavioural triggers, segmentation, and scoring. Utilize

AI features in HubSpot and other tools

to optimize performance, including A/B testing and predictive scoring. Use light

HTML

and design tools (e.g., Adobe Creative Suite, Photoshop) to tweak email templates.

Measure, Optimize & Report Campaign Performance

Define and own

KPIs and analytics

using platforms like

Google Analytics, HubSpot, Tableau

, and e-commerce reports. Apply

AI and predictive analytics

to forecast campaign performance, detect anomalies, and reduce churn risk. Run

multivariate tests

and use

generative AI

to iterate on messaging and creative assets.

Manage Influencer & Media Partner Collaborations

Identify, evaluate, and negotiate with

influencers and media partners

aligned with campaign objectives. Use

AI-based tools

to assess influencer impact and audience fit. Lead

co-branded initiatives

and promotional partnerships to amplify campaign reach.

Collaborate Cross-Functionally

Partner with

Sales, Content, and Creative teams

to align messaging and execution. Coordinate closely with

B2B/B2C stakeholders

to support pipeline acceleration and revenue goals.

Enhance Workflow & Marketing Ops

Streamline execution using

AI-enhanced platforms

(Identify process gaps and apply

no-code

automation tools

to improve campaign velocity and team efficiency). Stay current on the

latest AI marketing trends

and integrate new tools and capabilities into the team stack.

Qualifications & Skills

Must-Have

5+ years

of marketing experience with a focus on driving

demand generation

through multi-channel campaigns (email, influencers, media, content). Experience in

B2B and B2C

tech or communications industries. Proven success executing

Account-Based Marketing strategies

. Hands-on experience with

AI-enabled marketing tools

(e.g., personalization, predictive scoring, automation) as well as

generative AI tools

for optimization. Strong analytical skills with fluency in

Google Analytics, HubSpot, Tableau

, and CRM tools. Comfortable with

marketing automation platforms

and

no-code workflow tools

.

Project-management excellence

; comfortable juggling multiple concurrent launches. Collaborative, structured, and effective at managing cross-functional teams and partners.

Nice-to-Have

Familiarity with

HTML

, email design, and creative tools like Adobe Creative Suite. Exposure to

eCommerce analytics

, including Amazon reporting platforms. Demonstrated ability to

localise campaigns

across multiple languages (e.g., English, French) and regions.

Exposure to outdoor recreation channels.

What Success Looks Like

Measurable growth

in engagement, conversions, and qualified leads driven by integrated, intelligent campaigns.

Clear use of AI/automation

to reduce manual lift, improve campaign velocity, and increase personalization at scale.

Improved customer retention and expansion by executing

campaigns that deepen loyalty, lift renewal rates and surface upsell opportunities

Effective collaboration

with Sales, Content, and Growth teams to drive aligned messaging and pipeline contribution.

A data-first mindset

across planning, execution, and iteration--where campaign decisions are backed by insight, not assumption.

What We Offer

Competitive Pay:

Market-aligned salaries that reflect your skills and impact.

Performance Bonuses:

Earn personal bonus and company rewards for delivering great results.

Flexible Work:

A hybrid model that balances collaboration and lifestyle flexibility.

Comprehensive Benefits:

Health, dental, and flexible spending accounts tailored to your needs.

Paid Time Off:

Vacation and sick days to help you rest, recharge, and stay well.

Learning & Development:

A continuous learning environment that encourages experimentation and includes access to a professional development budget.

Inclusive Culture:

A values-driven, collaborative, and supportive workplace.



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