Job Description

LabX Media Group is currently looking for a Marketing Manager to join our marketing department.
Reporting to the Director of Marketing, this role will work with the brand leader of the Science Technology Group to develop their B2B marketing strategy using both internal and market data.
The successful candidate will be someone who is extremely analytical and results-oriented, with experience in data analysis and strategic planning, a strong understanding of B2B marketing, and experience working with technical teams. They would be able to identify which KPIs are meaningful, know how to measure and present those KPIs, draw insights based on them to develop recommendations, and ultimately help to execute those recommendations.
Responsibilities:

• Analyze internal marketing and website traffic data, build and present reports on data findings, offering recommendations to brand and business leaders.
• Expert level of understanding of Google Analytics and other tools to measure web analytics or user experience.
• Partner with brand leaders to develop and implement strategic marketing plans
• Manage direct reports within the marketing team, including supporting recruitment, performance management, training and development initiatives, and day-to-day people management functions
• Work in a cross-functional capacity with the creative services, sales departments, finance department, and more on process optimization, new product offerings, reporting, and problem-solving.
• Measure and report on the success of marketing campaigns, and work to synthesize multiple data points to spot new opportunities and areas of growth.
• Conduct competitive research to identify our strengths and weaknesses, collect competitor and customer insights
• Take ownership of a variety of marketing projects and initiatives and work collaboratively with other members within the marketing department
• Support the Director of Marketing with additional marketing projects and initiatives

• 3-5 years experience working in a marketing or similar role, with at strong focus on data/analytics/KPIs, with at least 1 year in a management position
• Comfortable working with technical teams and web developers, technical proficiency is considered valuable
• Excellent understanding of digital marketing skill sets including SEO, SEM, and data analysis
• Experience working in the media/publishing industry is an asset
• Post-secondary education in marketing, advertising, or a related field
• Expertise with marketing efforts across a variety of channels including social, paid, email, and organic.
• Data-driven, strategic thinker with the ability to understand complex systems
• Excellent communication skills with the presentation experience

• We are an organization that is in high growth mode and have been named to the Globe and Mail\'s 2022 Top Growing Companies list and the PROFIT 500: Canada\xe2\x80\x99s Fastest Growing Companies list.
• We have an incredible work culture, with best-in-class employee engagement scores.
• We have a strong focus on career development.
• We offer flexibility to support employees in balancing life priorities and work!