Job Description

The Marketing Manager supports the development and executes on the strategic marketing plan for the entire organization. This creative go-getter serves as the subject matter expert in all marketing-related activities through various channels with the objective of maintaining and managing our reputation, increasing brand awareness, improving marketing efforts while building our community. You act as a company ambassador while being responsible for both member engagement and retention and new member acquisition. You hold the company true to its brand by aligning the company\xe2\x80\x99s visuals, and messaging across all locations to ensure consistent communication from one location to another. You oversee and contribute to the company\xe2\x80\x99s overall marketing plan including strategizing, creating, and implementing, all marketing material related to social media content and campaigns, website content, advertising, in-club promotions and signage, Influencer / Ambassador programs, social and community events, local partnerships, etc. You\xe2\x80\x99re an effective multi-tasker with the ability to also launch and manage new products, services, and associated brands to meet profitability goals through effective marketing programs. You have your finger on the pulse when it comes to industry trends and topics that relate to Altea Active. You have communication superpowers that enable you to effectively communicate to the Vice President of Marketing, the senior leadership team, and the team that reports to you. You are an energetic and intuitive marketing strategist with exceptional leadership and communication skills, responsible for overseeing and managing club level marketing team members, motivating, encouraging, and inspiring them to deliver creative, high-quality material while consistently meeting timelines. This job might be for you if you have the following talents and spirit: \xe2\x98\x85 You\xe2\x80\x99re Creative:You\xe2\x80\x99re an information seeker and creatively make use of your resources. You enjoy participating in the development of new ideas and methods for program enhancement. You\xe2\x80\x99re an innovative and creative thinker who is not constrained by conventional thinking or established approaches. \xe2\x98\x85 You\xe2\x80\x99re a total whiz:You\xe2\x80\x99re a whiz when it comes to marketing and community engagement. \xe2\x98\x85 You Have Communication Superpowers:You play well with others and have excellent oral and written communication skills. You demonstrate the ability to convey thoughts and express ideas effectively using speech in individual or group situations; attend to and fully comprehend what others are saying. \xe2\x98\x85 You\xe2\x80\x99re Detail Oriented:You cross your T\xe2\x80\x99s and dot your I\xe2\x80\x99s by maintaining client records highly organized with flawless attention to detail. You\xe2\x80\x99re not one to cut corners. You pay attention to the details. As far as your concerned, anything worth doing, is worth doing right, every single time. You stay focused and nothing falls through the cracks on your watch. \xe2\x98\x85 You\xe2\x80\x99re Efficient & Resourceful:You\xe2\x80\x99re a skilled multi-tasker and can handle juggling various tasks with a smile on your face. You maximize your time by being highly efficient \xe2\x98\x85 You\xe2\x80\x99re Flexible:You can roll with the punches and positively adapt to change. \xe2\x98\x85 You\xe2\x80\x99re Goal Oriented:You thrive on achieving results. You\xe2\x80\x99re an eager beaver - you are self-motivated and goal oriented. \xe2\x98\x85 You Have A Positive Attitude:You\xe2\x80\x99re always upbeat, energetic and have a positive attitude. \xe2\x98\x85 You\xe2\x80\x99re Motivated & Driven:You\xe2\x80\x99re motivated and driven. You take initiative. You identify opportunities and issues, and proactively acts and follows through on work activities to resolve them. You\xe2\x80\x99re going to take ownership of the time you spend with us and truly make a difference. As a Marketing Manager a typical day might include the following:

• Development of marketing strategies for specific programming and features that require support.
• Brainstorm and collaborate with the Vice President of Marketing for marketing ideas and campaigns
• Create monthly marketing brief inclusive of acquisition goals, digital spend budgets, campaign messaging and focuses, sales promotions, referral promotions, departmental offers and program launches, print material needed for success of campaigns, key dates and social media messaging
• Assist VP of Marketing in overarching brand reviews and evolutions
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Create, draft, and send communications via mass email and mass SMS
• Design, create and send member communications including newsletters, program launches, & special offers
• Create and manage the social media profiles
• Support SEO, social media and web traffic reporting and analytics
• Support and promote the company\xe2\x80\x99s in-club social calendar, including community initiatives

To land this role you need to have;

• Bachelor\'s degree in Marketing, Communications, Public Relations, Journalism, English or a related discipline.
• 3 - 5 years\' professional experience in Marketing, Communications and/or PR agency experience required.
• High energy, enthusiasm, and ability to build rapport.
• Strong working knowledge of communication principles and practices.
• Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, social media, SMS, Email, media and print communications
• Must possess excellent oral, written and interpersonal communication with strong writing and editorial abilities.
• Working knowledge of Microsoft Word, PowerPoint, Excel, Google Ads, Meta ads, Adobe, rewards programs, CRM, media monitoring and publishing software, and other public relation tools.
• You are resourceful and have exceptional problem-solving skills.
• CPR/First Aid certification (required to have a minimum of Emergency First Aid and CPR certification) required prior to start date and must be maintained throughout employment. CPR is to be renewed annually.
• All team members must provide a recent Criminal Background Check prior to commencement of training and/or work.

Perks of this position include; \xc2\xab A competitive salary \xc2\xab Flex-plan health benefits (Full Time) \xc2\xab Complimentary individual membership \xc2\xab Complete training and development package \xc2\xab Working alongside great people in a culture that fosters empowerment \xc2\xab Career-defining growth and development opportunities In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Altea Active. We want to see your personal style - what makes you tick and why you think your next opportunity is with us. PLEASE NOTE: The purpose of this job advertisement is to provide you with a glimpse into the full responsibilities. It is not a complete explanation of duties, responsibilities or requirements. We are an equal opportunity employer and believes in treating everyone fairly regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status or any other legally-protected factors. We consider all qualified applicants for employment and upon request will provide accommodations to candidates taking part in the selection process. We thank you for your interest; however, only candidates selected for an interview will be contacted. Job Types: Full-time, Permanent Salary: $75,000.00-$85,000.00 per year Benefits:

• Company events
• Dental care
• Discounted or free food
• Employee assistance program
• Life insurance
• On-site childcare
• On-site gym
• Paid time off
• Stock options
• Wellness program

Ability to commute/relocate:

• TORONTO, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 1 year (preferred)

Work Location: One location Application deadline: 2023-02-06
Expected start date: 2023-02-13