Job Description

Marketing Manager

Reports to: Canadian Marketing Director

Location: Toronto, Canada

THE OPPORTUNITY

MiQ is a programmatic media partner for marketers and agencies. We live and breathe our MiQ values in order to help businesses win and support our employees' professional and personal development.

As a key member of the Marketing team, you will be leading a team that includes a junior designer and marketing intern to develop a roadmap of growth and accomplish amazing business outcomes. The industry is growing, our teams are growing, and we are massively excited for all the opportunities our success continues to provide for our people.

Responsibilities

This is a big job, with a lot going on, but the main things you'd be responsible for would be:

• Collaborating with internal teams to deliver marketing collateral to support the business, commercially, and to make MiQ easier to buy, sell and to understand i.e. sales decks, one pagers, case studies etc.
• Developing messaging and positioning for key product lines

• Ensuring our brand and messaging is consistent across all channels and activities and driving brand familiarity, reach, awareness and tangible revenue opportunities for the business in Canada
• Planning and executing various MiQ owned events, from major tent pole events to smaller-scale event activations, to sponsorships and education seminars; liaising with all vendors and being the day-to-day contact
• Scoping new event relationships with vertical associations and keeping on top of what's hot in the industry
• Working closely with the sales team to identify key drivers of engagement and analyze actionable insights from customer data to continually improve CRM efforts
• Working closely with the corporate communications team to ensure integration between SalesForce and Husbpot is working, helping to track and monitor sales activity for CRM process
• Providing leadership to the junior team members, coaching modelling behaviours and taking an active role in the teams' development
• Last but not least, we want you to foster a culture of innovation within the team, encouraging new ideas and solutions that help us improve client experience

Things you should know

• This role reports to our Canadian Marketing Director who is currently on a maternity leave, so there will be a lot of ownership and responsibility that will naturally transition to the Marketing Manager
• This role currently leads a team of two direct reports - junior designer and marketing intern - but your influence would extend well outside of the immediate marketing team
• While we are still largely working from home, this role has an events component to it, which happens mostly in Toronto; plus there will definitely be meetings and trainings that we would ask you to come to the office for

What will make you successful in this role

• This is a key role for our team, and we are looking for someone who has managed and developed PR initiatives and projects as well as lead media relations
• Having worked in B2B marketing is going to be key in understanding this job quickly so that you can make an impact
• Having some exposure to digital media or the ad-tech space will help you ramp up faster in thai role. If you have never heard of programmatic advertising, this is probably not the right role for you
• We move fast, so an ability to meet tight deadlines and prioritize workloads is very important for this role
• You'll be leading a team, so being able to problem-solve and stay positive in the face of challenges will definitely help you succeed
• MiQ ia a very friendly, team environment, so a desire to work with and help the humans around you is definitely something we are going to look for in everyone we hire to join us

WORKING AT MIQ

OUR COMMITMENT TO INCLUSION AND DIVERSITY

At MiQ, we don't just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace. Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.

At MiQ, we firmly believe that our values bring us together. That said, we're looking for someone who is aligned with our values below.

• Passion - We love and live what we do
• Determination - We always find a way to 'figure it out'
• Unity - We hold each other accountable. We win and lose as a team.
• Agility - We anticipate the unexpected, embrace and adapt to change
• Courage - We dare to think unconventionally

BENEFITS & PERKS

• Competitive compensation that includes bonus and profit share
• No co-pay benefits from day 1 (single or family)- medical, dental, vision
• 25 vacation days
• Two extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
• Six months paid parental leave
• RRSP matching contribution plan
• Wellness benefits including free access to benefits provider Cyno
• Awesome opportunities for growth
• Flexible work environment with both remote and in office attendance and fun team building activities
• Two weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ

Apply Today!