Job Description

Marketing Manager -

Job Title: Marketing Manager

Department: Marketing

Reports To: CEO

Type: Full-time

Role Summary

The Marketing Manager develops and executes marketing strategies that grow brand awareness, generate qualified leads, and support revenue goals. This role leads campaign planning, content, digital performance, and partner initiatives, working closely with sales and leadership to ensure marketing efforts translate into measurable business results.

Key Responsibilities

Strategy and planning

Build and manage the annual and quarterly marketing plan aligned to company goals Define target audiences, positioning, messaging, and campaign objectives Own the marketing calendar and coordinate priorities across channels
Campaign management

Plan, launch, and optimize multi-channel campaigns (social, email, search, web, events, print) Manage lead generation programs and improve conversion across the funnel Coordinate product or service launches and seasonal promotions
Content and brand

Oversee content creation (photo/video, web, email, sales collateral) with consistent brand standards Develop or refine brand guidelines, tone of voice, and creative direction Manage case studies, testimonials, portfolio content, and reputation-building assets
Digital and performance marketing

Manage website updates, landing pages, basic SEO strategy, and tracking setup Run and optimize paid media (Meta/Google/LinkedIn as applicable) or oversee agencies Monitor performance dashboards and report on KPIs and conversion rates
Partners and events

Coordinate partnerships, sponsorships, and community/industry initiatives Plan and execute events, trade shows, and brand activations, including post-event follow-up
Leadership and collaboration

Collaborate with sales to improve lead quality, follow-up workflows, and sales enablement tools Manage vendors, freelancers, and agencies (design, video, PR, paid ads) Maintain budgets, timelines, and approvals to deliver projects on schedule
Required Qualifications

3-7+ years of marketing experience, including campaign ownership Strong understanding of digital marketing fundamentals (paid ads, email, SEO, analytics) Experience managing budgets and working with creative vendors/agencies Excellent writing, communication, and project management skills Comfortable analyzing data and translating insights into action
Preferred Qualifications

Experience in B2B, construction, home services, architecture/design, or manufacturing industries Familiarity with CRMs and marketing automation tools (HubSpot, Monday.com, Mailchimp, etc.) Basic design literacy (Canva/Adobe) and video/content production coordination
Key Skills

Campaign planning and execution Copywriting and creative direction Performance marketing and analytics Stakeholder management Time, budget, and vendor management
Success Metrics (KPIs)

Qualified leads generated and conversion rate improvements Marketing-attributed revenue and pipeline contribution Website growth (traffic, conversion rate, landing page performance) Paid media efficiency (CPL, ROAS, CAC) Content performance and audience growth (engagement, reach, email metrics)
Job Type: Full-time

Pay: From $75,000.00 per year

Work Location: In person