Marketing Manager
Sherwood Park, AB, Canada
Job Description
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Position Summary The main responsibility of this position is to effectively communicate, source, and execute property-level marketing initiatives. This will be achieved, in part, through the creation, development, and implementation of the overall strategic marketing plan of the shopping center with the ultimate goal of driving net operating income. Please note this position will support both our Sherwood Park Mall and St. Albert Centre locations. Role
- Develop and execute an annual marketing plan which strategically utilizes all platform programs & supports the property marketing objectives
- Research and formulate marketing and branding strategies and create detailed marketing tactics for the Centre that positively impacts the center\xe2\x80\x99s core financial objectives: income, leasing, sales, overage rent, traffic, threshold and market share
- Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
- Develop and implement retailer intensification strategies that drive awareness and sales
- Develop and disseminate the brand vision consistent with that of the overall creative strategy for the Centre\xe2\x80\x99s website and presence, by communicating the vision with the design firm, in partnership with IT and Management
- Working together with Specialty Leasing, explore trends to devise sponsorship and promotional programs that fulfill the Centre\xe2\x80\x99s objectives while at the same time supporting community endeavours
- Review, edit, and proof communications pertaining to marketing initiatives and correspondence, ensure all materials have a high degree of accuracy and brand integrity
- Promote platform program opportunities to, and foster relationships with key retail partners
- Create annual marketing budgets based on retailer contributions, allocating expenses as appropriate to support events, advertising and brand messaging in order to achieve center objectives
- Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
- Oversee and execute local and regional tourism programs (where applicable)
- Coordinate shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
- Manage marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base (where & when applicable)
- Prepare media plans, media buys and media channels for the most effective reach of the target audience for the center
- Drive the growth and engagement of our social media channels through Facebook, Twitter, Instagram, etc., as well as data collection, and email
- Oversee management and budget of the Guest Services operation including the hiring and training of the Guest Service Supervisor Representatives, and monitor job performance of all Guest Services staff (where applicable)
- Drive growth of Primaris Gift Card program by identifying and acting on opportunities to promote the program & explore efficiencies
- Maintain and evaluate Primaris customer research, such as traffic counters, focus groups and intercept studies, through ongoing analysis of available research data, including website and social media traffic in order to ensure marketing directions are relevant and effective
- Continuously monitor, track and report on publicity value that has been generated through a result of community, marketing, partnership and sponsorship events, etc.
- Remain well informed of recent developments in the primary, secondary and tertiary trade area, and how it may impact the Centre
- Other duties as assigned
- Conduct annual performance reviews and coach direct reports accordingly
- Actively participate in the hiring and onboarding processes when required
- Motivate, direct and evaluate all direct reports through regular formal and informal discussions, including annual evaluations and goal setting sessions, to enhance employee job satisfaction, foster employment stability, and maximize productivity
- Bachelor\xe2\x80\x99s Degree/Diploma in Marketing, Advertising, Business or related field required
- Minimum 5 years\xe2\x80\x99 experience in strategic marketing, event management, sales, sponsorship or related area
- Minimum 3 years supervising, coaching, and mentoring direct reports
- Knowledge of retail management, marketing, advertising with working knowledge of the media industry
- Outstanding managerial skills complemented with strategic & analytical business acumen
- Excellent interpersonal, communication, sales and negotiation skills with the ability to use tact and diplomacy
- Creative approach and the ability to identify and roll out innovative solutions to generate new experiences for tenants and consumers
- Willingness to usher in change and embrace new practices in a fast-paced and changing environment
- Experience in budget management and solid understanding of general accounting principles
- Strong focus on continuously honing marketing competencies and real estate industry knowledge
- Outstanding customer service skills
- Working knowledge of digital graphic programs/software (Adobe Suite, Photoshop, etc.) in addition to Microsoft Office (i.e. Word, Excel, PowerPoint)
- Flexibility to work a varied schedule including some weekends and evenings,
- Must be able to travel when required (~10%)
- Communicate clearly, concisely, professionally and convey active listening and openness
- Build positive relationships and demonstrate commitment, effort and a "take charge" attitude
- Produce accurate work with attention to detail and consistently meet deadlines
- Take ownership for actions, accept constructive criticism and make the necessary changes to behaviour
- Overcome obstacles to get the job done, identify problems and recommend solutions
- See change positively and adapt quickly to change in work requirements
- Embrace change and support new initiatives, anticipate and analyze issues in order to understand the future impact of actions and make sound decisions
- Actively support training & development opportunities for employees as well as provide regular and meaningful feedback while delegating responsibility and being comfortable working through others
- Respect: Value diverse perspectives, experiences and talents; treat others the way you would want to be treated
- Empowerment: Use the means provided to carry out responsibilities to the best of your ability and to implement creative ideas
- Integrity: Do the right thing, deliver on commitments and admit mistakes
- Teamwork: Work together as one team toward common goals
- Accountability: Hold yourself and others accountable for decisions and results
- Company pension
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care
- Wellness program
- French not required
- 8 hour shift
- Monday to Friday
- Bonus pay
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Job Detail
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Job IdJD2147100
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSherwood Park, AB, Canada
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EducationNot mentioned