Job Description

af-fin-i-ty (noun):

1. a natural compatibility

2. the name on our doors

We want our employees to feel great coming to work so that's why we give our talent the tools to excel. After all, a remarkable employee experience leads to extraordinary experiences for our members. If you have an affinity for working in a vibrant environment where your achievements are celebrated, then a career with us sounds like the perfect fit!



Are you a visionary marketing leader ready to make a real impact? At Affinity Credit Union, our hearts, business, and profits live in Saskatchewan--and so does our passion for building meaningful member relationships. We're seeking a strategic, data-driven Marketing Manager to lead our growth, acquisition and engagement initiatives, while championing personalized, digital-first marketing strategies.

What you'll do

Lead & Inspire: Guide a talented team of marketing professionals, designers and digital marketing specialists, fostering creativity, collaboration, and high performance. Drive Strategy: Design, deliver, and execute integrated marketing plans that fuel business growth and deepen member engagement. Champion Data & Insights: Leverage analytics and member insights to set priorities, optimize campaigns, and build innovative partnership opportunities. Elevate Our Brand: Amplify Affinity's brand presence and relevance across Saskatchewan, ensuring our values resonate with members and communities. Collaborate Cross-Functionally: Partner with product, business development, and member support teams to enhance conversion and engagement funnels. Own the Digital Experience: Implement best-in-class personalized marketing strategies, optimize our external websites, and scale paid marketing across digital channels (social, display, video, programmatic). Manage Relationships: Oversee advertising agencies, media buyers, and vendors to deliver impactful campaigns and initiatives. Measure Success: Track KPIs, manage budgets, and communicate results, using insights to continuously improve our marketing efforts. Advance Community Well-being: Actively connect with members and communities, deepening relationships and recruiting new members.

What you'll get

Opportunities for career growth and advancement Competitive salary plus performance bonuses Comprehensive total rewards package: health & dental benefits, pension, health spending account Generous vacation, personal days, and paid volunteer day for work/life balance Referral bonuses for bringing great talent to our team

What you've got

Post-secondary diploma or degree in a related field, plus 7+ years of progressive marketing experience (or equivalent) Advanced expertise in data-driven, digital, 1:1, and omni-channel marketing strategies Proven leadership in engaging, mentoring, and developing high-performing teams Demonstrated success in building and executing full-funnel marketing strategies with measurable ROI Experience collaborating with cross-functional teams and managing agency/vendor relationships Proficiency with Salesforce Marketing Cloud or similar marketing automation platforms Strong understanding of Affinity Credit Union's business objectives and a passion for member experience Willingness to travel and work flexibly to deliver seamless member experiences

So, what do you think? Does it sound like you're a fit for this role? Throw your hat in the ring!



This position requires the submission of your Resume and Cover Letter stating how you meet the required qualifications in your application prior to the closing date of the position.

Posting Close Date:

October 19, 2025