As the Marketing Manager, you will oversee the end-to-end development and execution of Compass Holidays' marketing strategy. You will align all initiatives with the global brand plan and focus heavily on lead generation and online sales throughout the customer lifecycle.
This role demands someone who thrives under pressure, can effectively prioritize in a fast-paced environment, and adapts quickly to evolving business needs. Strong communication skills are essential, as you will collaborate closely with global marketing, regional brand leadership, internal teams, external vendors, and corporate clients.
You will be responsible for developing and launching marketing campaigns and initiatives, as well as reporting on ROI for all activities. This position requires a driven individual who can balance creative vision with analytical rigor to deliver strategic outcomes that support brand objectives.
Key Responsibilities
Develop and implement a comprehensive marketing strategy and execution plan for Compass Holidays
Manage budgets and campaigns to ensure strong ROI
Plan, execute, and optimize key traffic and engagement KPIs across marketing channels
Identify and test new channels to meet or exceed performance targets
Lead social media strategy across platforms such as RedNote, WeChat, Douyin, Facebook, and others
Collaborate with product teams to share insights, improve conversion funnels, and present results
Stay current with performance marketing trends, tools, and technologies
Experience & Qualifications
Minimum of 5 years of experience in marketing or a related field, including at least 3 years in a leadership or managerial role
Bachelor's degree in Marketing, Business Administration, or a related discipline
Proven experience in developing successful multi-channel marketing strategies
Strong expertise in campaign analysis, channel performance, and reporting
Excellent analytical abilities, with the capacity to translate data, metrics, and consumer behavior trends into actionable insights
Highly goal-oriented with outstanding communication skills
Open-minded, curious, and an effective problem-solver
Job Types: Full-time, Permanent
Benefits:
Life insurance
Work Location: In person
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