Who We Are BATL Axe Throwing is a dynamic, inclusive, and progressive international company with a long track record of internal career advancement. Our mission at BATL is to show people the power of being good to each other using the axe as a tool to build community, inspired by our backyard roots. Founded in 2006, we\xe2\x80\x99re immensely proud to have been the first organization in the world to offer an indoor venue to experience the thrill of axe throwing in leagues, group parties, walk-ins, and team building. BATL is one of the quickest growing brands in the sporting entertainment industry, with extensive national press coverage and a fanatical following of league members and event guests. Almost 2 million people from all walks of life have thrown axes at one of our BATL venues. BATL is a proud founding member of the International Axe Throwing Federation (IATF). Unlike most sports, our throwers always compete head-to-head with no separation by gender identity or physical disability, including tournament play. We continue to further our promise to be as inclusive as possible in our work and play environment, actively working to create a sense of belonging for a diversity of perspectives reflecting the greater community. (https://batlgrounds.com/anti-racism-diversity-inclusion-and-belonging) Who We\xe2\x80\x99re Looking For We are seeking an experienced Marketing Manager to be part of BATL\xe2\x80\x99s growth story and oversee our advertising and brand growth initiatives. As a Marketing Manager - Advertising and Demand Generation, you will be responsible for developing and executing advertising strategies to drive demand for our company\'s products and services. In this role, you will report to the Senior Marketing Manager and work cross-functionally with our product, operations, and creative teams, to develop and implement successful campaigns. You will also support the management of external advertising agencies to ensure efficiency and maximum ROI. You, as an ideal candidate, will have a strong background in digital advertising, demand generation, and a proven track record of driving revenue growth through successful campaigns. If you are a creative thinker passionate about advertising and brand growth, we encourage you to apply for this exciting opportunity. The Marketing Manager will be critical in driving our business forward and ensuring our brand is positioned for success. What Would You Be Doing?

• Develop, manage, and execute advertising strategies that support business objectives and drive revenue growth.
• Collaborate with cross-functional teams to develop and execute demand-generation campaigns across various channels, including email marketing, social media, display advertising, and content marketing.
• Manage and optimize digital advertising campaigns, including SEM, social media advertising, display advertising, and programmatic advertising.
• Analyze advertising performance data to identify trends and opportunities for optimization and growth.
• Work with the creative team to develop compelling ad creative and messaging that resonates with target audiences.
• Stay up-to-date with the latest advertising trends, technologies, and best practices to improve advertising performance continuously.

What Skills and Qualifications Do You Bring?

• Bachelor\'s degree or equivalent in marketing, advertising, or a related field.
• 5+ years of experience in digital advertising, demand generation, or related field.
• Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and programmatic advertising platforms.
• Demonstrated experience developing and executing successful advertising campaigns that drive revenue growth.
• Strong analytical skills and ability to interpret and present data.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.

What Can We Offer You?

• Comprehensive health benefits package, available to you after successful completion of your 3-month probationary period.
• A full-time permanent opportunity to work flexible hours remotely in Ontario, within a growing entrepreneurial team in a professionally challenging but socially informal environment.
• You\xe2\x80\x99ll get three weeks of paid vacation, increasing by one day yearly to a maximum of four weeks.
• You\xe2\x80\x99ll gain international marketing experience in Canadian and US markets.
• Access to thousands of training courses available at LinkedIn\xe2\x80\x99s learning portal, and an in-house career development and performance review program to help you reach your career goals.
• Membership in Perkopolis.com, providing access to dozens of discounts on shopping, travel, experiences, and more; discounted GoodLife gym memberships for you and your household.
• Staff discounts on our merchandise and axe throwing, including 50% off league membership.
• Future opportunities for career advancement as our company continues to grow.
• Learn how to throw an axe and impress all your friends. Let\'s be honest, this is the coolest part.

BATL Core Values
We are a COMMUNITY: We strive to build something greater than the sum of us as individuals.

• We are generous, respectful, and lend a hand.
• We work with our neighbors, building on our successes together.
• We support each other and adapt in order to grow.

We are EMPOWERED: We take initiative. We are accountable for our actions and decisions.

• We have a sense of ownership, taking responsibility and finishing what we start.
• We behave responsibly: others\xe2\x80\x99 safety and well-being is our priority.
• We think beyond our own scope, anticipating what needs to be done for the greater BATL good.

We have HEART: We believe in what we do and are intent on sharing our love of axe throwing with the world.

• We are scrappy, having a sense of urgency to get the job done.
• We are irreverent and don\xe2\x80\x99t take ourselves too seriously.
• We are unified in celebrating each other\xe2\x80\x99s accomplishments.

We are INNOVATORS: We created the sport of urban axe throwing and invention is at our core.

• We encourage ongoing development to lead our sport to new heights.
• We recognize challenges as drivers of creativity and growth.
• We push boundaries to maximize results.
• We are professionals, taking pride in delivering an unrivalled experience.

We have INTEGRITY: We are made stronger by living our shared Values.

• We are inclusive: be good to each other and you are welcome in our backyard.
• We are undivided in our struggles.
• We are fierce competitors and respect the rules of competition.
• We stand by our actions, values, and responsibilities.

Job Types: Full-time, Permanent Salary: $65,000.00-$75,000.00 per year Benefits:

• Casual dress
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Vision care
• Work from home

Schedule:

• Monday to Friday

COVID-19 considerations:
Due to COVID-19, working from the office is voluntary until further notice. Application question(s):

• List all of the digital advertising platforms you have strong experience using.
• Are you located in Southern Ontario?

Experience:

• digital advertising, demand generation, or related field: 5 years (required)
• marketing agency: 1 year (preferred)

Work Location: Remote