Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Marketing Manager, PSI



What will you do?

Contribute to the overall Mutual Fund Distribution (MFD) marketing acquisition and retention strategy and tactics.

• Lead the development and execution of targeted MFD marketing campaigns to deliver on the overall strategy with special attention to data insights and persona message testing
• Collaborate with cross-functional teams acting as a marketing point person to ensure flawless execution of campaigns; impact and influence key business team stakeholders
• Lead collateral development across all PSI including developing powerful creative briefs aligning with clear business objectives
• Manage day-to-day relationships with internal and external partners to ensure all creative materials deliver on the brief to achieve desired outcomes
• Review performance metrics with agency partners and analytics teams, understanding impact to business results and make recommendations to optimize campaign tactics for optimal efficiency.
• Manage marketing budget and optimize marketing spend

What do you need to succeed?

Must-have

• Minimum of 5-7 years of experience in marketing, with a solid understanding of targeted, mass, and digital channels
• Ability to map our test and learn message strategies to optimizing targeted marketing campaign
• Strong attention to detail and ability to lead multi-stakeholder groups to develop and execute targeted marketing campaigns
• Proven project management and organizational skills. Ability to multi-task, as well as confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
• Knowledgeable about marketing functions (e.g. digital marketing, targeted, content strategy, social media, collateral) and the role each plays in a successful marketing organization
• Positive upbeat professional and responsible attitude independent and self-directed with a strong ability to work collaboratively with peers and sr. leadership and executive teams

Nice-to-have

• Financial services experience
• Agency experience is an asset
• Strategic thinker; the ability to focus on a big picture
• Ability to initiate and drive change

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Summary This role is an exciting opportunity for a results-driven marketing professional who is passionate about developing creative and impactful ways to drive Personal Savings and Investments (PSI) acquisition and retention through direct-to-client targeted campaigns.
Working closely with the Sr. Marketing Manager, you will be responsible for developing and deploying effective targeted marketing campaigns to support Mutual Fund Distribution (MFD - inclusive of products such as RESP, RESP, TFSA, etc) business growth and engagement objectives via all owned channels (emails, banners, mobile nudges, etc.). You will also be responsible for ongoing campaign performance reporting that captures key learnings, ongoing optimization opportunities and future recommendations for team. Additionally, you will lead the development and execution of marketing and sales collateral to support the PSI team.

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Strategy and Administration

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-09-22-07:00

Application Deadline: 2022-10-10-07:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.