Job Description

We are seeking a Marketing Manager to lead our strategic and creative marketing efforts. This role oversees all aspects of B2B and B2C marketing, from lead generation and brand awareness to content strategy, social media, email marketing, and partnerships, while managing a talented team and driving measurable business results.



You will supervise a Marketing Operations Specialist responsible for PPC, CRM strategy (Hubspot), and analytics, and an Event Manager responsible for in-person events, webinars, live recordings, and our yearly Digital Summit, with the support of a Graphic Designer for all visual initiatives.



In addition to leading strategy, you will directly manage content creation, social media, and B2B email marketing campaigns, ensuring consistent, high-quality messaging across channels. Experience in the legal, business, or immigration industry is a strong plus.

Key Objectives

Develop and strengthen the marketing team by leading, mentoring, and organizing team members to deliver efficient execution and strategic results Increase lead generation through digital campaigns, social media, B2B email marketing, events, webinars, partnerships, and sponsorships Improve conversion rates by enhancing funnel performance to convert website visitors, social media followers, email recipients, and event attendees into qualified leads and clients Develop a comprehensive CRM strategy to ensure we stay top of mind with all our partnering immigration attorneys Enhance brand awareness by boosting visibility, engagement, and recognition across digital, email, social media, and event channels Lead content and social media strategy and execution by managing creation and publishing across blogs, website, video, email campaigns, and social platforms Expand video, webinar, and event marketing by overseeing planning and promotion of webinars, live recordings, and the annual Digital Summit Build and manage partnerships and sponsorships by identifying, engaging, and negotiating with potential partners to support events, campaigns, and brand collaborations Drive revenue growth by monitoring ROI across marketing activities and allocating resources effectively Define and report on KPIs by establishing performance metrics, analyzing data, and continuously optimizing strategies

Responsibilities

Collaborate with executives to define and execute marketing strategies aligned with company objectives Manage and coach the Marketing Operations Manager and Event Manager, ensuring alignment and performance across initiatives Oversee the graphic design function to ensure all visuals support brand identity and marketing goals Develop and maintain an integrated content and social media calendar covering blogs, website, video, email, social media channels, and events Write, edit, and oversee high-quality content for web, email, social media, and marketing materials, maintaining tone, consistency, and accuracy Plan, promote, and manage webinars, live recordings, and the annual Digital Summit, coordinating speakers, logistics, sponsorships, and follow-up campaigns Develop and execute B2B email marketing campaigns, including segmentation, lead nurturing workflows, automated sequences, newsletters, and performance analysis to maximize engagement and conversions Develop and execute social media campaigns to increase followers, engagement, and lead generation, monitoring performance and adjusting strategy as needed Identify and pursue partnership and sponsorship opportunities, managing outreach, negotiations, and relationship development Support the sales team by developing promotional and sales materials including presentations, one-pagers, and campaigns Review and analyze campaign, email, and social media performance; prepare regular reports on lead generation, conversions, engagement, and ROI Look for opportunities to attract clients and partners through content, including AI assistant optimization Stay informed on marketing, social media, email marketing, and content trends to continuously improve strategies and team skills

Requirements

Bachelor's degree in marketing, Communications, Business, or related field 5+ years of marketing experience, preferably in a B2B or professional services environment Experience managing a team and coordinating cross-functional efforts Proven success in B2B email marketing, content creation, social media management, digital marketing, and lead generation Strong writing, editing, and communication skills Experience managing video and webinar production, including event promotion and follow-up Proficiency in HubSpot or other CRM and automation tools and knowledge of PPC campaign management Expertise in social media strategy, management, and analytics (LinkedIn, Twitter, Facebook/Instagram, etc.) Understanding of SEO, Google Analytics, and marketing performance tracking Skilled in managing partnerships, sponsorships, and external relationships Highly organized, detail-oriented, and adaptable to shifting priorities Experience in the legal, business, or immigration industry is a significant plus Fluent or native-level English; Spanish proficiency is a plus * Available during regular business hours (Eastern Time)