Job Description

Overview

We're looking for a Marketing Manager to build and run our marketing engine from the ground up. You'll create campaigns that drive growth, content that connects, and strategies that turn insights into action - all while working closely with Sales and Ops to make a measurable impact.

What You'll Do

Build the Marketing Foundation:

Establish our marketing function from the ground up, developing the programs, processes, and materials that support sales, build awareness, and fuel future growth.

Content Strategy & Creation:

Plan, create, and manage compelling content across key channels (website, blog, case studies, email, social) to drive brand awareness, lead generation, and sales enablement.

Campaign Development & Execution:

Design and deliver full-funnel marketing campaigns (email, paid, organic, social, events) that generate awareness, drive engagement, and build pipeline. Oversees execution from strategy through measurement, optimizing based on results.

People Leadership:

Manage team performance against marketing portfolio objectives and campaign KPIs, fostering accountability and continuous improvement.

Stay Ahead of the Curve:

Keep informed on the latest digital marketing, AI, and automation trends to improve efficiency, engagement, and ROI.

Website Ownership & Optimization:

Partner with our developer to manage our websites as a core marketing and lead-generation asset. Keep content fresh, ensure messaging aligns with business goals, and optimize for conversions.

Sales Enablement & Alignment:

Create and maintain sales support materials - decks, one-pagers, case studies, to help move deals forward. Work closely with Sales to align on lead quality, handoff processes, and feedback loops.

Marketing Operations & Analytics:

Implement and manage marketing tools (CRM, automation, reporting) to track leads, measure results, and improve efficiency. Define metrics and reporting frameworks to clearly demonstrate marketing's impact.

Campaign & Program Strategy:

Translate brand and portfolio-level objectives into campaign strategies. Use customer insights and past performance to inform briefs, KPIs, and tactical plans.

What You Bring

5+ years of B2B marketing experience, ideally in an early-stage or growth-focused environment. Proven success in building marketing programs from scratch. Expertise across content creation, campaigns, sales enablement, and digital marketing. Strong writing and storytelling skills; able to independently produce high-quality materials. Hands-on experience with marketing and CRM tools (HubSpot, Zoho, WordPress, Google Analytics, Zapier, etc.). Strong collaboration skills and ability to work cross-functionally with Sales, Ops, and leadership teams. Data-driven mindset with the ability to analyze and optimize campaigns. Self-starter who thrives in ambiguity and balances big-picture thinking with hands-on execution. Adaptable and comfortable wearing multiple hats in a fast-changing environment.
Job Types: Full-time, Fixed term contract
Contract length: 6 months

Pay: $60,000.00-$85,000.00 per year

Language:

English (preferred)
Work Location: Hybrid remote in Oakville, ON L6H 2Y7