Job Description

About us: Entripy is a high growth start-up disrupting the $25B+ North American uniform/promotional industry through its online platforms: entripy.com (promotional), zipmerch.ca (uniforms), entripyshops.com (schools and teams) and slaitepod.com (print on demand). We are headquartered in a vertically integrated 55,000 plus square foot state-of-the-art facility in Oakville, Ontario. Our technology-focused and vertically-integrated operations allow us to provide clients with superior speed, quality, convenience and pricing. We are Canada\'s leader in custom branded apparel, but we are just scratching the surface of our potential. Job Summary: We are looking for an experienced Marketing Manager to lead executing strategic marketing plans that drive brand awareness, generate leads, and drive growth for EntripyShops. The ideal candidate will have a passion for marketing, drive to attack a revenue goal, and the ability to thrive in a fast-paced environment. This is a generalist role, the successful candidate will need to have expertise across multiple areas of marketing, both online and offline. Responsibilities:

• 
  Marketing Strategy:

o Build an in-depth understanding of the business, brand, value proposition, service offering and market landscape to determine how to best reach the target audience. o Maintain competitive reviews of similar offerings within market to understand others\xe2\x80\x99 competitive positioning.

• Traditional & Digital Marketing:

o Develop and implement acquisition campaigns targeting schools to promote our services, increase brand visibility, and drive sign-ups to our print-on-demand platform. o Plan, execute, and optimize all campaigns across various channels, including directly building relationships with customers, digital advertising, email marketing, tradeshow events, direct mail, print ads, etc. o Drive direct ecommerce conversions and revenue through weekly email campaigns. o Plan and execute on event day any tradeshows, engaging with attendees. o Manage assigned digital platform, including product upload, descriptions, images, and written content. o Optimize SEO efforts to increase online visibility and drive website traffic.

• Content Creation:

o Write engaging content for various channels from email campaigns to blog articles. o Produce visual assets, including graphics, videos, and other promotional materials.

• Data Analysis:

o Monitor and analyze campaign performance metrics for both online and offline activities, including reach, engagement, conversion rates, ROI, and provide regular reports to management.

• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and apply relevant knowledge to drive continuous improvement.
• Build and maintain strong relationships with key stakeholders

Please note: This role is an in-office, 5 days/week role. It is NOT a remote or hybrid position. There will also be occasional participation at public events like tradeshows based on any team-based marketing initiatives.
Skills and Qualifications:

• Bachelor\'s degree in marketing, business administration, or a related field.
• Proven experience as a Marketing Manager or in a similar role, with a track record of successful marketing campaigns and achievement of measurable results.
• In-depth knowledge of marketing principles across both offline and online channels
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to effectively present complex ideas and concepts to diverse audiences.
• Proficient in using marketing software and tools, including Mailchimp, Google Analytics, etc.
• Exceptional organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits:

• Medical/Dental benefits after successful completion of probation period
• Employee Discounts (so you can rock your personalized attire)
• Casual dress (leave your business gear at home)
• Fun social events (we work hard and play hard)
• Fitness benefits (we will help you get your fit on)
• Fantastic location (Mississauga/Oakville border)

Entripy is proud to be an equal opportunity workplace and in accordance with the Accessibility for Ontarians with Disabilities Act 2005, will provide accommodation throughout the recruitment, selection, and assessment process.