Job Description

Marketing Manager (Multi-Business Portfolio)

Full-Time - Truro, NS

We operate and grow multiple businesses across Nova Scotia and beyond -- and we're looking for a Marketing Manager to take charge of marketing across all divisions:

JG Auto (Sales & Financing) Glooscap Trading Post (Retail & E-commerce) Gloade Construction & Excavation (Civil & Commercial Excavation Projects) Justin's Developments (Real Estate & Home Building) DealerShare - Automotive CRM & SaaS Platform
This is a high-impact role where you'll be responsible for building campaigns, generating leads, managing websites, running advertising, and growing multiple brands simultaneously.

What You'll Do

Lead Generation & Campaigns
? Build and manage ad campaigns across Google, Facebook/Instagram, TikTok, and YouTube.

? Create funnels and landing pages for auto leads, retail promotions, construction contracts, real estate projects, and SaaS signups.

? Track ROI and adjust campaigns based on performance.

Website, SEO & Online Presence
? Oversee websites for each brand, ensuring they're optimized for visibility, leads, and conversions.

? Manage SEO strategies across multiple industries (local search for auto/retail, commercial bidding visibility for construction, SaaS growth nationally).

? Ensure online presence is consistent, professional, and growth-driven.

Advertising & Brand Growth
? Plan seasonal and growth campaigns (vehicle sales pushes, retail specials, new builds, excavation contracts, SaaS product launches).

Help with content creation until each organization is positioned for internal/external content creators
? Coordinate with internal/external content creators to ensure campaigns are supported with high-quality media.

? Manage ad budgets efficiently across multiple business units.

Reporting & Strategy
? Deliver monthly reporting across all businesses: leads, sales funnels, cost per lead, ROI.

? Recommend new growth strategies (AI-driven campaigns, influencer partnerships, dealership SaaS launch marketing).

? Work directly with ownership to set quarterly marketing priorities across divisions.

What We're Looking For

Proven experience managing multi-brand marketing or a portfolio of clients (agency or in-house). Strong expertise in Google Ads, Meta Ads Manager, SEO, and analytics tools. Ability to run campaigns end-to-end: strategy ? execution ? reporting. Website management skills (WordPress, Shopify, or similar CMS). Highly organized with the ability to juggle competing priorities. Bonus: Experience in automotive, retail, construction, real estate, or SaaS marketing.
Why Join Us

Lead marketing across five diverse and fast-growing businesses. Competitive salary with performance incentives tied to ROI and lead generation. Full creative freedom to design campaigns, ads, and strategies. Career growth: this role can evolve into Director of Marketing as we expand.
Job Type: Full-time

Pay: $47,680.98-$85,000.00 per year

Benefits:

Dental care Extended health care Vision care
Ability to commute/relocate:

Millbrook, NS: reliably commute or plan to relocate before starting work (preferred)
Education:

Bachelor's Degree (required)
Experience:

Digital marketing: 4 years (required) Marketing: 4 years (required) Communication skills: 4 years (required)
Licence/Certification:

Driving Licence (required)
Willingness to travel:

25% (required)
Work Location: In person