Job Description

Job Overview

We are seeking a dynamic and strategic

Marketing Manager

to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in digital marketing, e-commerce, and product management, with the ability to develop innovative campaigns across multiple channels. This role offers an exciting opportunity to shape our company's marketing strategy, enhance online presence, and increase sales through targeted efforts. The Marketing Manager will be responsible for overseeing marketing projects, analyzing performance metrics, and collaborating with cross-functional teams to achieve business objectives.

Responsibilities

Develop and execute comprehensive marketing strategies that align with company goals, focusing on

digital marketing

,

SEO

, and

e-commerce

platforms. Manage and optimize

Facebook Advertising

,

Google AdWords

, and other paid media campaigns to maximize ROI. Conduct market research to identify trends, customer needs, and competitive insights to inform campaign development. Oversee content creation and design using

Adobe Creative Suite

for promotional materials, social media content, and website updates. Utilize

Google Analytics

and other analytics tools to monitor campaign performance, website traffic, and user engagement; adjust strategies accordingly. Manage the company's website using

WordPress

; implement updates using

HTML

as needed for improved functionality and user experience. Coordinate

email marketing

campaigns to nurture leads and retain customers effectively. Collaborate with sales teams to develop product positioning strategies and support sales initiatives through targeted marketing efforts. Monitor budgets for marketing campaigns, ensuring efficient allocation of resources across channels. Lead efforts in

research

to identify new market opportunities and innovative marketing techniques.

Qualifications

Proven experience in

digital marketing

, including

SEO

,

social media advertising

, and

Google Analytics

. Strong knowledge of

e-commerce platforms

,

WordPress

, and basic

HTML

coding skills. Experience with

Facebook Advertising

,

Google AdWords

, and other paid media platforms. Proficiency in using the

Adobe Creative Suite

for content creation. Demonstrated ability in

product management

, campaign development, and execution across multiple channels. Excellent analytical skills with a focus on data-driven decision-making utilizing tools like

Google Analytics

and other metrics platforms. Strong understanding of

sales

processes, budgeting, and ROI analysis related to marketing activities. Exceptional research skills to stay ahead of industry trends and competitive landscape. Effective communicator with the ability to lead projects collaboratively within a fast-paced environment. This position offers an engaging environment where innovative thinking is encouraged, providing ample opportunities for professional growth in the field of digital marketing and brand development.
Job Types: Full-time, Part-time

Pay: $59,895.47-$100,084.19 per year

Expected hours: 20 - 40 per week

Benefits:

Dental care Life insurance Paid time off
Work Location: In person