Job Description

Job Overview

Our client, is a fast-growing brand serving both

B2B and D2C markets

. They are seeking a

Marketing Manager

to take full ownership of the marketing function, overseeing

strategy, execution, and performance

across digital, e-commerce, and offline channels.

This role is ideal for a

results-driven marketer

who combines strategic thinking with hands-on execution and is eager to make a measurable impact in a fast-paced, entrepreneurial environment.

Key Responsibilities

Develop and manage quarterly marketing plans aligned with business goals (revenue, orders, retention). Lead marketing campaigns, product launches, promotions, and seasonal events. Create compelling brand messaging and value propositions for B2B and D2C audiences. Write and manage content for landing pages, product pages, case studies, videos, and more. Manage and optimize paid ads on

Google, Meta, TikTok, and LinkedIn

. Set, track, and report on ad budgets, KPIs, and ROI. Drive SEO improvements through audits, keyword research, on-page updates, and link-building. Run A/B tests and analyze user behavior to boost conversion rates. Partner with the e-commerce team to enhance website UX and sales performance. Ensure product listings remain accurate and updated. Plan, segment, and deliver

email and SMS campaigns

to drive engagement. Build customer journeys for new, repeat, and inactive customers. Manage and grow the brand's presence across social media platforms. Collaborate with influencers and creator partners; respond to community interactions. Coordinate trade shows, pop-ups, and other in-person marketing events. Build partnerships with local businesses and industry groups. Manage freelancers, agencies, and junior staff as needed. Oversee the marketing budget, invoices, and expense tracking. Ensure compliance with brand, legal, and advertising standards.

Requirements

4-6 years' experience

in marketing, with a focus on growth, digital, or brand strategy. Background in

manufacturing, print, apparel, or e-commerce

preferred. Proven success managing paid campaigns on

Google, Meta, TikTok, or LinkedIn

. Strong writing and visual communication skills for content and branding. Hands-on experience with

SEO

and

conversion rate optimization

. Ability to work with budgets, KPIs, and ROI tracking. Certifications in digital marketing, advertising, or analytics (Google, Meta, HubSpot, Hootsuite, etc.) are a strong asset. Degree or diploma in Marketing, Communications, Business, or related field preferred (equivalent work experience considered).

Why Join the Team?

As

Marketing Manager

, you'll lead the entire marketing function, collaborate closely with leadership, and directly shape the company's growth trajectory.

If you're looking for a role where your ideas matter, your results are visible, and your work drives real business impact, this is the opportunity for you.

Compensation & Benefits

Salary:

$65,000 - $75,000 per year (based on experience)

Incentives:

Performance-based bonus structure

Schedule:

Full-time, Monday to Friday (40 hours/week)

Work Location:

On-site in Hamilton, Ontario (must commute or relocate)

Benefits:

Dental Insurance Life Insurance Paid Time Off
Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Work Location: In person