Job Description

The Marketing Manager is responsible for implementing marketing programs which support sales growth, and improve customer satisfaction. The Marketing Manager helps to support all critical business initiatives including sales growth, market penetration, and customer retention at Carleton University Dining Services. We\xe2\x80\x99re looking for a marketing manager who can elevate our brand through creation and curation of compelling and relevant content that demonstrates our commitment to authenticity, leadership in innovation and collaboration. The individual should be a data-driven digital marketer that will help build and scale our digital marketing programs.Job ResponsibilitiesBase Business Growth

• Responsible for driving base business growth programs and strategies to improve market penetration and increase participation/sales.
• Ensures all promotions and other Execution Excellence framework initiatives are implemented across the account & properly branded and presented on our social media accounts.
• Interacts with client management and maintain effective client and customer relations at all levels of the organization.
• Weekly auditing of locations including pricing, menu boards, customer service principles, and brand standards
• Work collaboratively with Senior Marketing Manager to ensure that engagement activities are executed properly.
• Looks for opportunities to implement new products and services which support sales growth and client retention.
• Responsible for contributing metrics and analytics on Marketing initiatives for Quarterly Client Business reviews
• Work with Senior Marketing Manager to implement strategy for EBI Survey in order to achieve desired student satisfaction scores.
• Work collaboratively Marketing Operations Manager to ensure that engagement activities are executed.
• Work collaboratively with team to design content for social media, website and sustainability initiatives around campus.
• Create content for social Media Campaigns and Special Events.
• Support execution of promotions from national brand partners, proprietary programming, client events, sponsorships, and more

Team Development

• Ensures necessary training and support are provided to the unit and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
• Works collaboratively with Corporate Marketing Solutions team to implement all national programs.
• Supports front line management with administration of marketing training and development programs for employees.

Social Media

• Build and execute social media strategy which includes generating, editing, publishing and sharing daily content on all platforms.
• Generating & designing original content for news, blogs, and email newsletters
• Assisting with various campaigns and planning special events with marketing team.
• Responsible for driving more customers to social, web, and mobile platforms as well as improving and implementing new strategies including website optimization, social media platforms, creating visual content, and developing partnerships with influencers
• Creating content for various programs including, email marketing, social marketing, online advertising, print advertisement, and public relations

Accommodations for job applicants with disabilities are available upon request.Qualifications

• University or College Degree/Diploma in Marketing, Business, or a related field is preferred.
• Minimum 1-3 years\xe2\x80\x99 experience in service industry preferably in food service or hospitality management
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management
• Strong understanding of consumer marketing principles in brand management, retail, and online channels
• Ability to think creatively and be innovative
• Analytical skills to forecast and identify trends and challenges
• Intermediate skills using technology and methodologies in graphic design, web design, and website management
• Adobe Suite training (Photoshop, Illustrator InDesign & Premiere Pro)
• Experience in tracking ROI with marketing initiatives
• Excellent interpersonal and communications skills
• Deadline driven and enjoys the creative process
• Ability to work well under pressure
• Experience using Google Analytics and Salesforce

EducationAbout AramarkOur MissionRooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.About AramarkThe people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you\'re pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on , and .

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