Job Description

Description

• Develop and execute a comprehensive marketing strategy tailored to resonate with the local Canadian market.
• Identify and foster relevant brand partnerships and collaborations to enhance brand positioning.
• Collaborate with internal teams to develop annual marketing plans and key brand moments.
• Provide input into PR strategy in coordination with agency partners and internal brand communications team.
• Manage retail center marketing activities and department store marketing programs.
• Oversee all media events, influencer relations, and paid influencer programs.
• Conceptualize and execute engaging brand and store events.
• Develop and implement seasonal in-store activations to drive traffic and acquisition.
• Manage social media channels for Canada, including content creation and posting.
• Coordinate the Canadian marketing calendar and oversee all paid advertising initiatives.
• Responsible for managing the Canadian marketing budget.

• Proven experience of 5+ years in marketing strategy, partnerships, and events.
• Ability to develop clear and actionable plans to drive commercial KPIs.
• Proficient project management skills.
• Self-motivated and entrepreneurial-minded.
• Effective interpersonal, communication, and networking abilities.
• Results-driven with the ability to multitask and work under pressure.
• Flexibility to work across various business functions.
• Sound commercial acumen and budget management skills.
• Strong attention to detail.

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