Job Description

About the Role

Reporting directly to the Chief Commercial Officer, the Marketing Manager will oversee day-to-day marketing operations across all Token's brands and companies. This hands-on role combines creative design, brand management, digital execution, and data-driven strategy. You'll collaborate closely with sales and leadership teams to drive growth, enhance visibility, and ensure consistent brand alignment across channels.

Key Responsibilities

Brand & Marketing Management

Lead marketing strategy and execution for Token's portfolio of brands. Manage trade marketing programs, promotional materials, and POS assets. Ensure compliance with federal and provincial marketing regulations for cannabis and beverage alcohol.

Digital Marketing & Analytics

Oversee website content and updates across

WordPress

and

Shopify

platforms. Manage SEO, Google Analytics, and paid campaign performance reporting. Plan, schedule, and optimize

social media content

across all channels. Analyze engagement metrics and provide insights to guide strategy.

Creative & Design

Develop and execute graphic design projects for packaging, digital assets, and trade materials. Collaborate with partners and printers to ensure production quality and brand consistency.

Collaboration & Coordination

Support sales and distribution teams with marketing collateral and retail activation tools. Coordinate product launches, events, and brand initiatives. Manage vendor relationships, freelancers, and creative partners when required.

Qualifications

3-5 years of progressive marketing experience, ideally within

CPG

industries. Hands-on skills in

graphic design

(Adobe Creative Suite preferred). Experience managing websites on

WordPress

and

Shopify

. Strong understanding of

social media

and

Google analytics

tools. Familiarity with

cannabis and/or beverage alcohol marketing regulations

is a strong asset. Exceptional organizational skills with the ability to manage multiple projects simultaneously. A creative problem-solver who thrives in fast-paced, entrepreneurial environments.

Why Join Token

Opportunity to work with a dynamic and growing portfolio of innovative brands. Hybrid work flexibility with a local Edmonton office. Collaborative, creative, and entrepreneurial company culture. Competitive compensation and growth opportunities.

To Apply:

Please submit your

resume

,

portfolio or samples of your work

, and a brief

cover letter

outlining why you're a great fit for Token Naturals to https://tokennaturals.applytojobs.ca/marketing/42226

Job Type: Full-time

Pay: $49,440.06-$95,001.57 per year

Work Location: In person