Job Description

Who We Are Trixstar LIVE was created in 2005 and is a 360\xc2\xba event management, consultation, marketing & operations firm that activates both city and rural markets across North America with festivals, concerts, celebrity experiences, brand activations and keynote speaker engagements. We create unique experiences and impactful events that generate excitement and create everlasting memories along with raising funds for local charities. Trixstar LIVE has produced some of the largest music festivals and shows in Canada such as the Big Valley Jamboree and Grey Cup Festival. As part of Trixstar LIVE\'s event portfolio they produce The Great Outdoors Comedy Festival which now operates across Canada and into the United States. The festival brings the largest comedians to these premier cities and Canada\'s most well-known parks such as Stanley Park and The Garrison Grounds. The Opportunity We are seeking an experienced and innovative Marketing Manager to lead our marketing efforts and maximize ticket sales across a wide range of responsibilities, including strategy development, creative direction, local media buys, sponsor fulfillment, artist marketing, and overseeing other aspects of the marketing department and contracted companies. The Marketing Manager will play a central role in developing and executing marketing strategies that drive brand awareness, engage our audience, and sell tickets to our events. This role requires a creative and strategic thinker with a strong track record in marketing and a deep understanding of all marketing channels. This position may be able to be hybrid/remote for the right candidate however our preference is someone who can work in the Edmonton or Calgary office. As a key member of our team, you will have the chance to: Marketing Strategy:

• Develop and implement comprehensive marketing strategies aligned with company goals and budgets to maximize ticket sales.
• Research, plan, budget and implement creative \xe2\x80\x98outside of the box\xe2\x80\x99 marketing opportunities to generate awareness, buzz and ticket sales for our events.
• Analyze market trends, consumer insights, and competition to identify opportunities and threats.
• Set clear marketing objectives and KPIs, track performance, and make data-driven adjustments as needed.
• Keep various brand guides updated and ensure they are followed by all.
• Track marketing spends with event budgets.
• Customer journey mapping.

Local Media Buys:

• Plan and execute local media advertising campaigns across North America, including radio, TV, print, influencers, and OOH.
• Negotiate media buys and partnerships to maximize exposure and ROI.
• Monitor campaign performance and optimize media spend for effectiveness.

Content Creation:

• Oversee the Graphic Design team and/or Contractors to ensure the creation of visually appealing marketing materials (graphic, video, audio, etc.)
• Ensure brand consistency in all design elements and collateral.
• Review and approve creative assets before publication.
• Mailing list and SMS content and strategy executed.
• Develop and execute marketing plans to promote artists and their work.
• Coordination of ad scripts and copy.

Artist Marketing:

• Manage Artist assets and approvals.
• Coordinate with Artists management to create compelling marketing content and/or PR.
• Drive Artist branding and awareness through various channels.
• Trixstar and event website content upkeep.

Social Media:

• Oversee the company\'s social media presence and strategies, including content creation, community management, engagement, and analytics.
• Portions of the Social Media management may be outsourced to a contracted third-party, including on-site Social Media Coordinators.

Miscellaneous:

• Coordination of Photographers and Videographers for events as required:
• Develop shot lists, schedules and guidelines.
• Ensure required content is captured and schedules are followed.
• Management of contracted Customer Service, Group Sales, and other individuals/companies under the Marketing realm.
• Various event execution roles as required by this position.

What You\xe2\x80\x99ll Bring to The Table

• Bachelor\'s degree or equivalent in Marketing, Business, or a related field is an asset, but not required.
• Proven experience in Event and Artist Marketing Management, with a minimum of 5 years in a similar role.
• Flexible schedule, with the ability to work some early mornings, evenings, or weekends to meet deadlines.
• Strong strategic thinking and problem-solving skills.
• Proficiency in marketing analytics and reporting tools.
• Excellent written and verbal communication skills with high attention to detail.
• Ability to manage multiple projects and teams simultaneously.
• Creative mindset with a keen eye for design and branding.
• Strong understanding of current marketing trends and best practices.
• Experience with Photoshop, Illustrator, InDesign, Google Docs, Google Sheets, Basecamp, WordPress, Sprout Social, Audience Republic, Meta, X, Snapchat, LinkedIn, Tik Tok, iMovie, Dreamweaver, Motion, etc.
• Abide by the Trixstar LIVE Code of Conduct.
• Exhibit Trixstar\xe2\x80\x99s Core Values in your day-to-day work:

\xe2\x97\x8b All in. \xe2\x97\x8b Stop, collaborate and listen. \xe2\x97\x8b Work hard, stay humble. \xe2\x97\x8b Respect. \xe2\x97\x8b Own it. \xe2\x97\x8b The little things are everything.

• Ensure a positive work environment for the management and event teams.

***This role requires travel flexibility across North America for events and various meetings. What We\xe2\x80\x99ll Bring to The Table At Trixstar LIVE, we value our employees\' hard work and dedication. As part of our commitment to fostering a positive and rewarding work environment, we offer a range of perks to enhance your experience as a valued member of our team. These perks include:

• Event Access: As a part of our events management company, employees have the exciting opportunity to attend events produced by Trixstar LIVE at discounted rates or even receive free tickets to select events. This allows you to experience firsthand the magic of the events you help bring to life.
• Four-Day Work Week: We recognize the dedication and long hours our employees put in during the busy summer months. To show our appreciation, we offer a four-day work week from October 1st to February 28th. This allows you to enjoy an extended weekend, providing a well-deserved break to recharge. The days are in lieu of your overtime worked.
• Celebrations: Trixstar LIVE hosts staff events to celebrate our achievements and build camaraderie. These events are a great opportunity to unwind and connect with colleagues.
• Educational and Mentorship Opportunities: We are committed to your professional growth. You\'ll have access to educational and mentorship programs with some of Canada\'s best events management professionals. Learn, grow, and expand your skills in the industry.
• Travel Opportunities: Trixstar LIVE operates in various locations across Canada, working in premier parks and venues. You may have the chance to travel and work on projects that take you to exciting destinations, gaining valuable experience in event planning nationwide.
• Event Experience: Expand your horizons by planning events across Canada. Our diverse range of projects allows you to gain experience in different regions, working on events of varying scales and purposes.
• Research and Education: We encourage continuous learning. You\'ll have opportunities to attend events outside of Trixstar LIVE, focusing on research and education to stay updated with industry trends and best practices.
• Company Swag: Enjoy free swag associated with Trixstar LIVE and our brands. Show your pride in our company with stylish and fun merchandise.

How to Apply Trixstar LIVE is an equal opportunity employer and encourages candidates of all backgrounds to apply. Interested candidates are encouraged to submit their resume, a cover letter outlining their qualifications and experiences, portfolio and salary expectations to jess@impacthr.ca by December 4, 2023 at 5pm MDT. Trixstar LIVE thanks all applicants for their interest; however, only those selected for an interview will be contacted. Job Types: Full-time, Permanent Salary: $80,000.00-$90,000.00 per year Benefits:

• Company events
• Dental care
• Extended health care
• Flexible schedule
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Evening shift
• Monday to Friday
• Weekends as needed

Application question(s):

• Do you have any events experience?
• Do you have any events experience?

Education:

• Bachelor\'s Degree (preferred)
• Bachelor\'s Degree (preferred)

Experience:

• Marketing: 5 years (preferred)
• Marketing: 5 years (preferred)

Language:

• English (preferred)
• English (preferred)

Work Location: Hybrid remote in Edmonton, AB T5G 0W8