COMPANY OVERVIEW: Founded in 1977, Consolidated Gypsum is a building distribution company operating in six (6) locations across Alberta and Saskatchewan. Distributing over 2500 building products to contractors across western Canada, fourty plus years has earned us a solid reputation for keeping in sync with marketplace growth and demands. PLEASE REVIEW OUR WEBSITE, where you can learn all about our company. www.consolidatedgypsum.ca POSITION OVERVIEW: Reporting to the President, the Marketing Manager strives to create an environment where marketing and communication seamlessly interacts with all associates, departments, and branches as well as maintains brand status within the external market. Their primary role is to align external and internal communications with the sales team, Strategic Plan, Vision, and Mission, including web presence, digital delivery, inbound marketing, CRM, customer insight, and product campaigns. This position is a part time (24-35 hours per week) position located in our Head Office in Edmonton, AB. Remote work is not available as a physical presence is required. DUTIES: Strategy
Create and carry out a Marketing Communications Plan which includes an objective and tasks to ensure we are measuring the effectiveness of our communications
Ensure completion and implementation of strategic goals
Marketing
Content creation for Inbound Marketing Pilot including planning, writing, editing, staging, and promoting online content
Coordination of branding and advertising
CRM Project Specialist
Creation and distribution of all marketing materials through various channels, including promotional flyers, emails, social media (LinkedIn, etc.), website development, customer surveys, internal surveys, newsletters
Create content, publish and manage all social media using Wordpress, Photoshop, InDesign, Illustrator, Mailchip, Capsuel, Xero, Wrinke, Trello and Unbounce
Setup and Management on Google, Facebook and other advertising campaigns (Web and Print)
Track, analyze and interpret metrics and create reports, presenting to senior management
Review branding, positioning of the company to ensure impact and awareness
Additional responsibilities include eBusiness Development, including website maintenance, and online presence reputation management and creation
Support the sales function by increasing awareness and consideration for the new product or service commercialization.
Provide marketing and event coverage as necessary.
Communications
Newsletter creation and distribution
Prepare and publish communications, promotional material, advertisements, and other marketing materials for social media and email newsletters.
Prepare corporate communications and marketing pieces that professionally represent the company. Such as direct email, materials, lists and campaigns.
Consult all employees on professional communication strategies (LinkedIn, email, etc.).
QUALIFICATIONS:
Diploma or Degree in Marketing or equivalent program
Experience in blogging, social media, and inbound marketing
Experience in content creation (both web and print)
Project management experience
Computer fluency including various marketing programs, Microsoft Office, and Adobe Creative Suite
Excellent understanding and working knowledge of brand building and brand management
Demonstrated ability to integrate overall strategy into everyday communications
Organizational skills
Strong verbal and written communications skills
Ability to multi-task
OFFERINGS:
A competitive salary that will commensurate with the experience and abilities of the individual
A comprehensive benefits plan including medical dental and company matching Group RSP plan.
A growing company with a solid foundation providing its employees with challenge and opportunity
Please apply online or send your applications to christina.saccomanno@cgsupply.ca
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