Job Description

About the Opportunity:

(HSOne) is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one. When technology connects, more data is shared, more tasks are automated, and more work gets done. Most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience - from first contact and scheduling, to clinical treatment and billing, to ensuring loyalty and recurring care.

(Exan) has over 20 years of experience developing and supporting software in dental markets in Canada and throughout the world. As part of Henry Schein One, Exans products support the Canadian Dental Practice Management and Global Academic-Dental markets. Our on-premise products are well established with strong customer loyalty while our cloud product customer base is growing every year.

We are looking for an experienced, talented and driven Marketing Manager to join our growing team to support the marketing within region for our Henry Schein One software brands including Dentrix and Dentally.

About you

• Excellent communication and written skills in English.
• Team player with a collaborative approach to their work, and the ability to work dynamically with a variety of both internal and external stakeholders.
• Good time-management skills.
• Strong understanding of the commercial needs of a product brand with robust business acumen.
• High attention to detail.
• Minimum of five years experience inhouse or in an agency role
• Experienced in marketing leadership and working as part of a senior management team.
• Ambitious and driven.
• You understand the power of content led, customer centric marketing.
• Ability to analyse data and respond accordingly.
• Excellent project execution skills.
• Effective leadership, implementation, analytical and decision-making skills.

What you\'ll be doing

• Understand the commercial needs of the business within region and collaborate with internal stakeholders to ensure objectives are met to increase market share and develop revenue.
• Develop strong collaborative relationships with the sales team both internal and external.
• To align the global marketing strategy and messaging, translating it a local level.
• Develop and maintain strong understanding of the market context, customers and prospects to drive themes and campaigns that will resonate to generate leads and engagement.
• Scope and execute tactical campaigns including briefing and managing timescales and project parameters.
• Manage the regional marketing budget.
• Coordinate offline media advertising and PR opportunities.
• Event management - in-person seminars, workshops, large trade shows as well as virtual events including webinars and educational-based sessions.
• Reporting on all areas of marketing, including campaigns and ROI against clear KPIs and objectives.
• Competitor monitoring and reporting.
• Ensure the global digital strategy is aligned with the regional market needs and focus, and provide insights to the market to drive this.
• CRM data management and segmentation with relevant stakeholders.
• Measure and optimise the customers journey as it relates to product feature adoption, usage, engagement and advocacy.
• Align internal and external messaging, managing and creating sales materials and toolkits and supporting the customer experience journey for our go to market team.
• Develop clear messaging positioning for our products, aligned to the context of the market and customer personas.
• Work with various stakeholders on initiatives for awareness, demand generation and customer retention and advocacy
• Partner with Henry Schein Inc. and other channels to drive awareness and education
• Working closely with the centralised cross functional international marketing hub.
• Reporting directly to the Head of Marketing, Dentally International and the Regional GM

Your professional skills

• Marketing degree level.
• Post-graduate, Masters, and/or equivalent professional marketing qualification.
• A dual minded approach with creative, copy, proofing and editing skills combined with being process driven and understanding scale.
• Analytical with the ability to use data to report on outcomes and make informed decisions.
• Proficient using dynamic CRM content management and automation systems.
• Working knowledge in Adobe Creative Suite, Microsoft and other marketing software platforms and digital tools.
• Experience in managing multiple projects.

Your personal attributes

• Strong attention to detail.
• Creative, who can demonstrate out of the box thinking.
• Ability to work under pressure without compromising the quality of their work.
• Ambitious and driven with a clear focus.
• A sense of ownership and pride in their work.
• Energetic and enthusiastic.
• Persuasive and inspiring.
• Problem solver.
• Focused on clear outcomes and the ability to learn and adapt.
• Great interpersonal and communication skills.

This is a hybrid (#LI-HYBRID) role, with two days in office, to facilitate brainstorming and team building

• Our office is located across from Guildford Mall, in Surrey, BC.

Our Recruiting Process
We try to make our process as simple as possible whilst giving you and us opportunities to learn about each other. * Short online behavioural and cognitive assessment.

Please follow the below link to complete the assessments: https://assessment.predictiveindex.com/bo/rKD/Marketing-Manager * Quick intro/screening call

• First Interview
• Second Interview including presentation

After this, we aim to make a decision within 24 hours. At Exan, we pride ourselves on fostering a flexible, high-performing culture that is inclusive and supports professional growth. As a future team member, you will embrace ownership, transparency, communication and collaboration.

The posted range for this position is between CAD 120,000 and CAD 130,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient and experienced in the role. Many factors go into determining employee pay within the posted range including prior experience, training, current skills, certifications & education etc.

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