Job Description

Looking for a great opportunity to work in Canada\'s largest Automotive Group?

Dilawri Groupe of Companies (BC Region) is currently looking to fill a position of Regional Marketing Manager.

Under the supervision of the Regional Director of Operations, the position is responsible for generating additional income for the Group Dealership through creating marketing programs and materials to increase customer retention and sales in the Sales, Service, Parts and Collision Departments.

Duties and Responsibilities

\xc2\xb7 Serve as a subject matter expert in all marketing-related activities through various channels with the objective of driving and attaining high sales

\xc2\xb7 Establish marketing objectives, to obtain a market share and ensure product and service profitability

\xc2\xb7 Devise and implement programs to solicit customers and drive lead generation; analyze information on the Dealerships customers and the retail automobile market in the surrounding geographical area, in order to develop effective customer solicitation programs

\xc2\xb7 Assist each Dealership in creating, implementing and measuring the success of a comprehensive marketing and communications program that will enhance the Dealership image, branding and positioning within the marketplace

\xc2\xb7 Work with General Managers to plan and supervise the dealership\'s advertising and promotional activities, making use of the written press, the electronic media and mailing services

\xc2\xb7 With General Managers, devise and implement short and long-term marketing plans and programs, in order to achieve growth in profits and in dealership products and services

\xc2\xb7 Work with writers and artists and supervise copywriting and the design and production of promotional materials; final decision by General Managers

\xc2\xb7 Design and compose, together with the General Managers, all printed advertising, radio and television commercials, billboards, mailings and internal or external notices

\xc2\xb7 Work with the General Manager and the Department Managers to develop future advertising campaigns

\xc2\xb7 Evaluate market reactions to advertising programs, inserts in the media and marketing policies

\xc2\xb7 Research and use industry sources and information about consumers

\xc2\xb7 Prepare marketing and other reports and submits them to dealership management

\xc2\xb7 Design surveys and other marketing tools

\xc2\xb7 Follow up on marketing results, to ensure that marketing objectives are met, within permitted budget constraints

\xc2\xb7 Assist dealerships in coordinating special mailings including printing labels, purchasing postage, etc.

\xc2\xb7 Prepare and distribute monthly reports, in regards to:

- social media statistics and usage

- online review statistics and trends

- website usage

- marketing portal usage

- benchmark achievement(s) by Dealership

\xc2\xb7 Participate in monthly national marketing calls with Regional Marketing Teams to evaluate and coordinate:

- current and ongoing initiatives

- prior month successes and failures

- website developments

- DGC and industry best practices

\xc2\xb7 Liaise with national social media accounts administrator to drive increased awareness and usage of the DGC\'s social media accounts, and ensure coordination of National and Regional efforts

Qualifications Required

Education

\xc2\xb7 College Diploma in Business Management or Marketing, or equivalent

Experience

\xc2\xb7 Five (5) years marketing or public relations experience

\xc2\xb7 Proven track record in creating and executing successful e-mail marketing, internet marketing and direct marketing campaigns

\xc2\xb7 Dealership experience preferred

Advantages of the Dilawri Lifestyle:

• First hand mentoring from auto industry leaders
• Innovative, exciting work environment
• Employee discounts on vehicle purchases and leases
• Employee discounts on service and parts
• Career growth opportunities
• Competitive compensation
• Generous benefit package
• Exclusive Dilawri offers
• A true Family culture

Dilawri Group of Companies is Canada\'s largest automotive group with 75 + franchised dealerships representing 35 + automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia and Washington D.C. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership.

Dilawri Group of Companies is not only a leader in the automotive industry, it is also a leader in the communities it serves, having established The Dilawri Foundation in 2002. The Dilawri Foundation has contributed tens of millions of dollars throughout Canada supporting a variety of charitable causes.

Go to our website to see more about our company and the many reasons why you will want to work for us!

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest.

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Dilawri Group of Companies - BC Region

Department

Marketing

Employment Type

Full Time

Pay

$80,000.00-$100,000.00

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