Job Description

Staff - Non Union

Job Category M&P - AAPS

Job Profile AAPS Salaried - Marketing and Sales, Level B

Job Title Marketing Manager

Department Marketing Support | Marketing and Communications | UBC Sauder School of Business

Compensation Range $5,906.25 - $8,508.42 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date July 27, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Summary
UBC Sauder School of Business is one of the world\xe2\x80\x99s leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

When you join UBC Sauder School of Business you become part of a team of academics and professionals committed to making a positive impact through business education.

We acknowledge that UBC Sauder at the Vancouver Campus is situated within the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at the UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh.

A key member of the UBC Sauder\xe2\x80\x99s Marketing and Communications department, the Marketing Manager plays a lead role in overseeing marketing projects across the school\xe2\x80\x99s diverse program portfolio. The Marketing Manager acts as the key liaison within UBC Sauder marketing and communications team responsible for driving forward marketing and communications initiatives for their assigned portfolios.

The Marketing Manager provides strategic guidance, planning and marketing project management, in order to facilitate effective planning and execution of marketing targeted to key stakeholder groups, and to enhance the image and reputation of UBC Sauder. Key elements of this hands-on marketing position include branding and marketing guidance and support, ensuring that UBC Sauder\xe2\x80\x99s brand is effectively conveyed through marketing and communications materials created within their portfolios. The Manager is responsible for leading the planning and execution of marketing and communication projects for their portfolio, including marketing campaigns, event marketing and promotions, development of stakeholder communications, event collateral materials, website, email marketing, digital marketing, tracking and reporting, advertising and more.

The Marketing Manager plays an important role in helping the school achieve its business objectives/results, ensures strategic marketing and communications to stakeholder groups are aligned with the organization\xe2\x80\x99s brand and effectively implemented and facilitates sound strategies for stakeholder engagement.

Organizational Status
Reports to the Associate Director, Marketing. Liaises regularly with business units across the school, from coordinators and managers to senior management and is responsible for ensuring clear communication with all relevant stakeholders.

Work Performed

Provides ongoing support to assigned portfolios and business units on marketing strategies, planning and tactics that help drive their marketing objectives and business development goals.

Provides advice and counsel to internal stakeholders on marketing planning and strategies to support business objectives and goals.

Plans, manages and implements digital marketing and communications activities, ranging from e-mail campaigns, event promotions, advertising, and web and digital media, while leveraging the Marketing and Communications department\xe2\x80\x99s integrated strategy and cross functional processes in order to ensure digital brand strategy and marketing direction are aligned across all platforms and communication channels.

Facilitates regular communications between business unit partners and Marketing and Communications, provide marketing oversight and strategic counsel on marketing projects ensuring full alignment on strategies and current/upcoming initiatives.

Formulates project requirements, develops creative briefs for agencies, creates project plans and timelines, manages estimates and budgets, coordinates feedback and approvals and manages project communications between internal stakeholders and vendors to ensure projects are completed and delivered in an efficient and fluent manner.

Manages execution of marketing initiatives including resourcing of marketing/branding assets, budgeting and aspects of marketing production.

Manages all project aspects from start to completion, including requirement gathering, vendor briefing, creative development, coordination, communications, budget, timelines, feedback, and approvals, with thorough attention to workflow efficiency and accuracy.

Liaises with external vendors (e.g., agency/creative firms, copywriters, photographers and videographers, ad sales reps) to facilitate the production of digital marketing and communications materials.

Contributes to brand and marketing planning, ensuring business unit goals and interests are communicated and integrated into the school\xe2\x80\x99s broader marketing plan.

Performs strategic communications duties as required, including developing strategic messaging for digital advertising, copywriting for online communications, editing and proofreading.

Manages execution of tactical elements in support of the activities, ranging across campaigns, advertisements, e-blasts, invitations, direct mail campaigns, web communications and other online or traditional marketing collateral.

Manages compilation of all campaign reporting and presentation to the business unit, working with internal department colleagues.

Contributes to the ongoing efforts of the Marketing and Communications department in supporting internal stakeholders\xe2\x80\x99 marketing needs by ensuring available assets, resources, guidelines, standards and protocols are being leveraged and utilized effectively.

Identifies new needs as they arise and supports the Associate Director, Marketing in implementing new resources, policies and procedures as they are developed.

Assumes additional duties as required.

Consequence of Error/Judgement
The incumbent represents the UBC Sauder School of Business, the University and its stakeholders. Incorrect decisions/judgment will directly affect the school\xe2\x80\x99s and the University\xe2\x80\x99s reputation within the community at large.

Supervision Received
Reports to the Associate Director, Marketing. Works independently within general guidelines. Work is reviewed based on achievement of defined objectives

Supervision Given
Manages and oversees work performed by the Marketing Specialist and/or Work Learn Student. May hire and manage external suppliers such as agencies, designers, photographers, videographers and printers.

Minimum Qualifications
Undergraduate degree in a relevant academic discipline. Minimum of three years of related experience, or the equivalent combination of education and experience.

Preferred Qualifications

Degree in business or communications is preferred.

Experience in marketing and communications management, project management or coordination capacity.

Demonstrated strong project management skills, exceptional time management and problem-solving skills, as well as a proven track record in delivering result-driven marketing and communications projects.

At least two years of experience developing and managing digital campaigns and/or web initiatives, with a solid understanding of digital design, social media content, online production and analytics.

A successful track record working/partnering with creative service providers, such as agencies, designers, copywriters, photographers and videographers.

Experience working within a complex organizational structure with multiple stakeholders.

Understanding of the academic and public sector environment is an asset.

Experience in the development and alumni engagement sector is an asset.

Exceptional communication and interpersonal skills and a commitment to excellent customer service. Strong attention to detail.

An aptitude for design and visual aesthetics, and a strong understanding of graphic and communications design principles.

Capacity for creativity and research; ability to exercise initiative, resourcefulness, and judgment.

Strong knowledge of Adobe suite (InDesign, Photoshop) and MS Office tools (Word, Excel, PowerPoint).

Knowledge of social media statistics reporting and tracking tools.

University of British Columbia