Job Description

At Embark Student Corp. (\xe2\x80\x9c Embark Corp.\xe2\x80\x9d), we\xe2\x80\x99re on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students\xe2\x80\x99 success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.

Embark Corp. is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, we are guided by the following strategic pillars:

• \xc2\xb7 Elevate our Expertise in Education Savings & Planning
• \xc2\xb7 Aspire to be Trusted and Easy to do Business with
• \xc2\xb7 Put our Customers in the Center of Our Experience
• \xc2\xb7 Partner to Drive Value, Scale and Reach

What makes us qualified to do this?

In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we\xe2\x80\x99re just getting started.

We are looking for a talented Performance Marketing Manager to join our Marketing team. This is a hybrid role based in our Mississauga head office. The ideal candidate is a highly motivated, self\xe2\x80\x90starting, direct-to-consumer-focused performance marketing expert. Working with our Salesforce Marketing Cloud and CRM platforms, you\xe2\x80\x99ll lead our Performance Marketing strategies to build audiences, drive traffic and generate revenue.

CHALLENGES TO BE MET

• Build and execute a strong Performance Marketing strategy and execution plan.
• Drive campaigns from planning to execution and beyond to meet KPIs via paid and organic channels, including PPC, programmatic, search (SEO and SEM) and social advertising.
• Develop and manage digital prospecting and remarketing campaigns.
• Oversee vendor management activities, discover and partner with trustworthy lead vendors, negotiate contracts, maintain and strengthen vendor relationships to drive success.
• Collaborate with other team members to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns to maximize results.
• Constantly optimize campaign activities and manage budget to drive strong ROI and efficient CAC.
• Test new channels and trends, share funnel conversion improvement ideas/feedback, and continue to meet/exceed established critical metrics.
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.

WHO WE ARE LOOKING FOR

• At Embark Corp., we value each employee for their unique perspectives and experiences. If you are someone who has experience and skills similar to what we are looking for and is aligned with the culture and values, please consider applying!
• \xc2\xb7 University degree in Marketing, Business Administration or equivalent combination of education and business experience.
• \xc2\xb7 5+ years of experience in a digital and performance marketing role with demonstrated success driving results and think strategically, preferably in a Financial Services industry.
• \xc2\xb7 Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights and recommendations.
• \xc2\xb7 A highly goal-oriented individual and have excellent communication skills.
• \xc2\xb7 Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics); html and WordPress a plus.
• \xc2\xb7 Collaborative and a good relationship builder with internal and external partners.
• \xc2\xb7 Open-minded, curious and a strong problem solver.
• \xc2\xb7 Strong project management skills.
• \xc2\xb7 An ability to work under tight deadlines.
• \xc2\xb7 Someone who listens to diverse perspectives with an empathetic attitude.
• \xc2\xb7 A lifelong learner that is performance driven.
• \xc2\xb7 Someone who recognizes our customers as our most important stakeholders.
• \xc2\xb7 The ability to work in a team setting and serve value.
• \xc2\xb7 Someone who continuously takes initiative and embraces change.

Work Model

We have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders.

Equal Opportunity Employer

We at Embark Corp., are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a culture that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Embark Student Corp. has been Great Place to Work\xc2\xae certified since 2018.

Knowledge First Financial