Job Description

Marketing Manager - Real Estate Development

(12-Month Maternity Leave Contract)

Location:

Calgary, AB

Company:

Slokker Homes

About Slokker Homes

Slokker Homes has over 80 years of experience in residential development, building communities that combine quality, thoughtful design, and long-term value. With Dutch roots and a strong Canadian presence, Slokker Homes is known for creating innovative and well-crafted living spaces.

Our current and upcoming projects include

Aspen Spring (Elkwood & Juniper townhomes), Wolfberry condos, Axess condos, Westmount in Okotoks

, as well as other residential and mixed-use developments across Calgary and area.

We are seeking a

Marketing Manager

to join our team on a temporary basis to cover a maternity leave. This position is expected to run from November 2025 to November 2026 Year, with the possibility of extension. Our ideal candidate can take ownership of marketing execution across multiple projects, while managing external partners and ensuring Slokker Homes' brand continues to stand out in a highly competitive real estate market.

The Role

The

Marketing Manager

will oversee all aspects of marketing execution and coordination for 3 active projects and 3-4 background projects. This role is

hands-on

but also requires strong project management skills to direct subcontractors and ensure deliverables are on time, on brand, and effective.

You will be the

central hub for marketing operations

-- from campaign planning and website optimization to CRM automation and event execution.

Core Tools - Must Know

CRM - lead management, sales automation, reporting Jivo Chat - website live chat and customer communication Interactive site plans and projects - customer service and workflow tool for homeowner care Meta Ads Manager (Facebook/Instagram Ads) - campaign setup, monitoring, and optimization Google Ads - performance marketing campaigns (search, display, retargeting) Google Analytics (GA4) - website performance tracking and conversion analysis Google Search Console - SEO monitoring and indexing Canva - quick in-house design for ads, social content, brochures Microsoft Office / Google Workspace - Docs, Sheets, Slides for daily workflow
Web & CRO Tools

Weblium / Webflow or similar CMS - updating project websites Google PageSpeed Insights - technical SEO and speed checks Hotjar, Microsoft Clarity or similar - CRO insights, heatmaps, user behaviour
Design & Visuals

Canva - for fast, template-based design (brochures, social posts, ads) Figma (basic knowledge) - reviewing and providing feedback on professional designs Adobe Suite (Photoshop/Illustrator/InDesign - oversight, not daily use) - understanding file formats and working with contractors
Project & Task Management

Click Up/Trello / Asana / Basecamp (depending on internal use) - tracking deliverables and timelines Slack / Teams / Email - team and contractor communication
Event & Campaign Tools

Mailchimp (or similar email marketing tool) - newsletters, lead nurturing sequences QR Code generators (for brochures & signage) Survey/Forms tools (Jot Form, Google Forms, Typeform) - lead capture & feedback
Nice to Have / Oversight-Level Knowledge

Microsoft Ads - strategy and campaign oversight SEO tools (SEMrush, Ahrefs, or Ubersuggest) - competitor analysis & keyword planning Render/3D visualization - not hands-on, but ability to brief and review output

Core Responsibilities (Hands-On)

Project & Marketing Materials

Prepare floor plans, plates, site plans, agreements, brochures, finishes & features sheets, and fee schedules. Maintain consistency of branding and project messaging.
Branding & Visuals

Supervise creation of logos, colour palettes, and project branding. Provide guidance and first-level review for renderings, videos, and other visuals.
Website & CRO

Manage and update project websites (slokkerhomes.com, aspenspring.ca, wolfberryaspen.ca, etc.). Implement

conversion rate optimization (CRO)

strategies to increase registrations, bookings, and downloads.
CRM & Automation

Manage

CRM

,

live website chats

and

interactive site-plan software

. Support sales with automation workflows, lead tracking, and reporting.
Performance Marketing

Coordinate with subcontractors for Meta & Google Ads campaigns. Develop and refine marketing funnels and strategies to maximize ROI. Monitor analytics and adjust campaigns for continuous improvement.
Analytics & Reporting

Use

Google Analytics, Meta Ads Manager, and Google Ads

to track performance. Provide actionable reporting and insights for leadership.
Social Media Oversight

Manage KPIs for growth and engagement across channels. Assign tasks and approve content from subcontractors.
Event Planning & Execution

Plan and execute showhome openings, Realtor events, and community activities. Handle logistics, vendors, promotion, and on-site coordination.
Design & Technical Support

Create simple in-house designs using

Canva

(basic Figma understanding an asset). Provide technical support for interactive tools and selection configurators.

Delegated but Managed (Oversight Responsibilities)

Advanced creative design, video editing, and 3D visualization. Microsoft Ads strategy & campaign setup. Complex website development. Large-scale creative campaigns and signage production. Specialized SEO consulting projects.

Skills and Attributes

5+ years of marketing experience, ideally in real estate development or related industry. Strong

project management

skills -- able to juggle multiple projects and deadlines. Proficiency in

CRM systems, marketing automation, and customer journey workflows

. Strong grasp of

Google Analytics, Meta Ads, and Google Ads

with ability to analyze and adjust campaigns. Experience with

conversion optimization

and digital marketing funnels. Proficient in

Canva

with basic

Figma

knowledge for in-house design tasks. Experience in

social media strategy, KPIs, and subcontractor management

. Event planning and execution experience. Detail-oriented, adaptable, and proactive with a strong ownership mindset.

What We Offer

At Slokker Homes, we believe great work happens when people feel supported, inspired, and balanced. As part of our team, you'll enjoy a competitive salary, the opportunity to make a visible impact on some of Calgary's most exciting residential projects, and the chance to work with a versatile, collaborative group of professionals. We value flexibility and a healthy work-life balance, creating an environment where your ideas matter and your contributions are recognized. Whether you're driving campaigns, shaping brand strategy, or planning community events, you'll be part of a team that thrives on creativity, innovation, and shared success.

Job Type: Full-time

Pay: $65,000.00-$85,000.00 per year

Benefits:

Dental care Extended health care Flexible schedule Mileage reimbursement On-site parking Paid time off Work from home
Language:

English (preferred)
Work Location: In person