Job Description

Job Title: Marketing Manager
Employment Type: Full-Time (maternity leave coverage)
Why STARS
At STARS, we come to work every day with a purpose...to save lives. Whether you work in the aircraft or at one of our six bases, everyone at STARS plays a vital role in helping to provide critical care, anywhere. Since flying our first mission in 1985, we have never lost sight of what is most important - our VIPS, or Very Important Patients. Each year, we fly over 3,000 missions, providing worldclass critical medical care whenever and wherever we are needed, and every team member contributes to helping that VIP. We are a lifeline to the community when time and clinical expertise can make all the difference.
We are currently looking for a dynamic Marketing Manager at our Calgary base in the Marketing and Communications department to spearhead our marketing plan and elevate our brand.
While you may not be flying the helicopter or providing patient care, as a member of STARS' MarComms team, you will play an important role in STARS' life-saving mission. Be part of something bigger. Be part of our team.
Key Responsibilities:
The Marketing Manager is responsible for leading a team in creating and sharing bold, compelling, and engaging content to tell the story of STARS - to the right audiences at the right time. In this role, you own the marketing plan, channels, and execution and ensure our story is compelling and consistent through a multi-channel approach, using analytics and insights to increase the impact of our content.
Your team, consisting of seasoned storytellers, and specialists, looks to you for leadership and mentorship in ensuring our storytelling is resonating and we are getting the most mileage out of our content creation.
You are a strategic resource, and understand how to build a great campaign go-to-market plan, as well as understand marketing KPIs and metrics. You will advise on and own marketing and content strategies to meet the marketing objectives of various initiatives.
You work with the Director of Marketing and Communications to evolve the overall Marketing and Communications strategy, and sit on the Marketing and Communications leadership team. You are creative, a leader, and always looking for new ways to reach our target audiences.
Do you have what it takes?

• Lead planning & execution

• Develop and execute STARS' annual marketing plan across digital, social, content, campaigns, and events to ensure a unified brand presence.
• Drive go-to-market execution for major initiatives, ensuring measurable impact and ROI.
• Contribute to the development and execution of STARS overall strategic Marketing and Communications plan.
• Oversee relationships with agencies, media outlets, influencers, and partners to enhance STARS visibility.
• Elevate the brand

• Connect content, digital, social, and campaign strategies to build a consistent and compelling narrative.
• Ensure brand cohesion, quality, and impact across all materials, storytelling, and creative executions.
• Lead and manage a team

• Provide mentorship, guidance, and alignment across four specialized portfolios (content, creative/brand, social, and campaigns/event support).
• Set priorities, allocate resources, and foster collaboration to ensure the successful implementation of marketing initiatives.
• Support organizational goals

• Partner with internal teams to provide marketing expertise that advances strategic priorities.
• Collaborate cross-functionally to align content, campaigns, and assets with STARS' mission and values.
• Support events, campaigns, and fundraising initiatives to maximize outreach and donor engagement.
• Oversee content & asset development

• Lead the creation of engaging content across channels, including social media, campaigns, editorial content, website, to communicate impact and storytelling.
• Lead the design and production of marketing materials, ensuring they reflect STARS' brand, values, and goals.

Qualifications & Requirements:

• 7-10 years of marketing, communication and/or content management experience.
• Bachelor's degree in marketing, communications, or related field.
• Demonstrated experience managing an organization's story and implementing a content strategy.
• Strong understanding of brand, marketing, and communications best practices.
• Expert writer and editor for multiple mediums.
• Strong understanding of Adobe Creative Suite and Microsoft 365.
• At least three years' experience leading people.
• Agency experience is an asset.

What we offer!
At STARS, every day we come to work with a purpose, to save lives. Maybe that's your purpose too.
We provide a strong total reward offering inclusive of a salary tailored to your education and experience, comprehensive organization-paid health and dental benefits, free parking and more. But the real reward is joining a legacy - a legacy of lives saved, of hope in the fact of the unimaginable, and of pride in making a difference.
When you join STARS, you become part of a community that knows we're stronger together. It takes a team to deliver the highest standards of care, and we need you to help us be our best.
Elevate your career. Be part of something bigger. Be part of STARS.
How to Apply/ Deadline to apply:
If you are the person we are looking for and would like to make a difference with your career, please make sure to apply by closing date: October 5, 2025
Want to learn more?
Looking to support life-saving missions from a business perspective? See how our Corporate Services team helps STARS run efficiently and effectively. [ ]
By clicking "submit", you provide Shock Trauma Air Rescue Service (STARS) consent to collect, use and disclose your personal information for the purpose of evaluating, establishing and/or managing an employment relationship with you. You acknowledge that your personal information may be transferred outside Canada, and may be accessible to law enforcement and national security authorities outside Canada. If you have questions about this consent, or wish to obtain further details about STARS' privacy practices, please contact our privacy officer at privacy@stars.ca or review our privacy policy at https://stars.ca/privacy-policy/ .

Skills Required