Job Description

:

Marketing Manager

Calgary, Alberta

Build your future at Minto!

Since 1955, we\'ve been proudly building better places for people to live, work and play, one home and one relationship at a time. To us, it\'s all about special moments - like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership. We recognize this continues with great employees, like you, and would love for you to join us on our mission. At Minto, we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.

Your offer will include:

• Competitive salary
• Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks\' vacation
• Tuition reimbursement plans and professional development courses
• Employee recognition platform - Be rewarded by your colleagues for your contributions!
• Flexible summer hours
• Many exciting career opportunities

Your Role on our Team: The Marketing Manager will oversee and implement marketing strategies to support community initiatives and sales targets. Leveraging expertise in real estate marketing, the ideal candidate will play a crucial role in market research, project management, implementation, and reporting. As an experienced project manager, the Marketing Manager will lead teams through community/project launches to completion, encompassing all facets of the marketing mix from digital, traditional, organic, and PR/events. Exemplary communication and interpersonal skills are an asset in mobilizing the team through opportunities to optimize and excel.

In this role, you will:

• Gather market intelligence to identify new digital marketing opportunities and trends

in the Calgary housing market; be efficient, creative and pave the way * Analyze and adapt marketing campaigns for optimized leads

• Participate in designing and executing marketing campaigns with the company\'s agencies
• Collaborate in supporting product launches, brand employer management, and services
• Be an internal visionary for ensuring the company\'s campaigns are planned and executed

across multiple channels to ensure maximum effectiveness * Work with the Director of Marketing on initiatives and budget requirements

• Work on all facets of the Communities development projects, including the go-to-market strategy, sales centre, events program based on sales strategy, and ongoing project maintenance
• Review and oversee the completion of marketing collateral done in-house or by external suppliers
• Communicate with suppliers for various marketing tasks and initiatives
• Liaise with media contacts and coordinate ads, insertions, and scheduling
• Liaison with external suppliers, agencies, and trade consultants
• Creates and reviews monthly budgetary costs and follows up on required adjustments
• Works with the DM, PD, and the Construction PM to create a schedule and budget for new sales centres
• Approves all invoices and ensures payments are processed
• Takes on additional projects in other areas of marketing where project management is required
• Other duties within the scope, spirit and purpose of the job, as requested by management

We would like you to have:

• University Degree or College Diploma (Business, Marketing, or related field)
• 3-5+ Years of relevant experience including media planning and buying experience
• Knowledge and experience with A/B testing methodology, and CPA strategy/efficiencies
• Strong experience and knowledge of search engine optimization (SEO, SEM)
• Strong project management and time management skills
• Great people and relationship-building skills; team player; confident dealing with all levels (junior to executive)
• Excellent communication and presentation skills
• Personable, energetic, positive attitude
• Flexible and adaptable; able to work in a fast-paced environment
• Proactive, takes initiative, and has great ability to manage multiple priorities

Our future is better together. Apply now and join us!

Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.

Minto