Job Description

ABOUT NOVEL

Novel believes that the world would be a better place if all pets were cared for, unconditionally. In order to accomplish this, veterinary medicine needs to be made more accessible for all.

Novel is creating a new standard of accessible veterinary medicine through our technician-led approach. This proprietary (indeed, novel) way of operating allows us to increase our veterinary output without compromising on the quality of medicine or appointment duration. Our operators are all owners, creating an aligned long-term interest between corporate and patient interest.

We are committed to being with the pet owner throughout every chapter of their pet health story, and we appreciate your interest in learning more about how we accomplish this effectively and accessibly.

ELEVATING OUR TECHNICIANS

Novel believes that registered veterinary technicians (RVTs) are being underutilized. As a result of this underutilization, veterinarians (DVMs) shoulder undue burden, which, at times, is hurting professional satisfaction and mental wellbeing.

At Novel, RVTs operate all wellness and minor illness concerns. They are trained to assess the patient, facilitate a proposed treatment plan, and transfer the patient to the treatment area for the DVM to modify or confirm the RVTs evaluation. The client is able to watch as the patient is transferred and assessed by the veterinarian through floor-to-ceiling windows, however the RVT is managing the entirety of the client relationship.

We believe that fully leveraging the talent of RVTs is the key to unlocking more value in veterinary medicine. This allows us to offer radical pricing (i.e.: no exam fees), creating more accessible veterinary medicine for everyone. It also facilitates the ability for the veterinarian to focus solely on what veterinarians were trained to do.

ABOUT THE MARKETING MANAGER ROLE

Novel opened its inaugural location, located at 561 Brant Street in Burlington, Ontario, on April 11, 2025. We are beginning to work on building locations 2 and 3. As a result of this growth, we are looking to move from fractional to full-time, in-house talent.

Marketing efforts thus far have focused on building our brand, developing our customer journey, identifying our target customer, and initial paid marketing initiatives. We are looking for a full-time Marketing Manager to support the growth of the brand, which necessitates cohesive and consistent brand management across a variety of channels (social, comms, paid). Tactically, we are looking for someone to support the following initiatives:

Email Marketing Create an email marketing strategy based on customer behaviour. Support the execution of a consistent and effective email marketing plan based on the customer journey. CRM Identification and Effective Utilization Support the identification of an appropriate CRM. Utilize our customer data to appropriately segment to realize potential. Website Redesign Novel is in need of third party support to design and execute an updated website.
Bonus if previous experience with paid media exists (although not required, familiarity with and understanding of paid media performance will be helpful).

REQUIRED QUALIFICATIONS

A thorough understanding of the mechanics of email marketing A thorough understanding of how to apply customer segmentation data to maximize business performance The ability to source, evaluate and work alongside third party agencies Familiarity with CRM best practices Bonus: Experience interpreting paid media performance
The right candidate will value a collaborative approach to successful execution and will have experience managing direct reports. They will be data-driven and comfortable leaning into objective performance metrics to guide decision making and facilitate continuous improvement. They will be comfortable working in a fast-paced environment where speed of execution trumps perfection every day.

Veterinary medicine is beautiful but messy. The clinical environment is loud, emotional and nuanced. Therefore, a familiarity with the veterinary industry is an asset but is not required.

SALARY

$65,000 - 75,000/ year

BENEFITS

Participation in our Employee Stock Option Plan - Become a part owner in the business! 3 weeks of paid vacation Full health and dental Veterinary care provided at cost

INTERESTED IN LEARNING MORE?

We'd love to hear from you. Email us with your CV and a brief paragraph about why you're interested and we'll be sure to promptly respond! You can reach us at hello@novel.vet.

And feel free to follow our social channels @novel.vet to keep up to date with our progress in the meantime.

Job Types: Full-time, Permanent

Pay: $65,000.00-$75,000.00 per year

Benefits:

Dental care Extended health care On-site parking Paid time off Profit sharing Stock options
Work Location: In person