Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!We are looking for a passionate, highly motivated performance marketer that strives for great work with every campaign. Focused on delivering beak through ideas that deliver against business objectives. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions. You can prioritize and balance many tasks and stakeholders at once, and thrive in a fast-paced, deadline-driven environment.In the role of Manager, Marketing Base you would be responsible for working cross-functionally to manage communications to our Business customers. We are looking for an individual to lead strategy and execution for engagement, marketing and lifecycle communications for our existing customers.What you'll be doing:Understand the needs of business customers and how our products and services meet those needs.Proactively plan and manage customer lifecycle communication programs.Establish campaign targets and KPIs, develop regular reporting to improve campaign performance.Collaborate with data and sales teams to constantly improve campaign efficiency and data quality.Collaborate with our creative and customer base agencies to deliver high quality effective communications.Design and execute marketing, engagement and lifecycle communication campaigns.Receive and prioritize requests for marketing communications to be sent to our customers.Analyze the customer base to identify revenue and engagement opportunities.Collaborate and coordinate with Sales to optimize campaign effectiveness and identify opportunities.Manage and request customer lists including segmentation and version management.Write customer communications that clearly outline the issue or situation in a customer focused manner.Work cross-functionally based on communication type to ensure that all assets are created and submitted per the specified timelines.Manage tight workback schedules and deadlines to ensure that all communications are approved and deployed on time.Be responsible to work closely with Data & Analytics team to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives.What you will bring:3 to 5 years experience with customer communications in B2B marketing in technology or telecommunications.Experience in establishing strategic direction for lifecycle programs.Strong understanding of digital marketing and communication channels.Experience with email marketing platforms and CRM systems.Analytical skills to interpret data and measure campaign performance.Creativity and ability to develop engaging content.Customer-centric approach with a focus on building relationships.Outstanding project management skills and attention to detail.Excellent communication skills and superior written skills.A results-driven, customer-first, and proactive individual who takes pride in their work.Must be able to work in independently in a professional, rapidly changing, fast-paced environment.University or College degree, preferably in Marketing, Advertising/Communications or Business an asset.What's in it for you?We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:
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