Job Description

Company Description
At Kenny U-Pull, we take pride in giving used vehicles a second life. Our 25 auto recycling yards across Quebec, Ontario, New Brunswick, and Nova Scotia are backed by 400+ employees who are passionate about reinventing the market for used cars and helping to create a greener environment for generations to come. Since 2008, we have recycled over 1 million vehicles and counting!
Kenny U-Pull is a division of American Iron & Metal (AIM), a recognized global leader in the metal recycling industry, with more than 125 site locations, 4000 employees worldwide and over 3.5 billion dollars in yearly sales.

Reporting to the VP of Kenny U-Pull, the Marketing Manager, will be responsible for developing and implementing innovative strategies, leading both the Digital Marketing and Retail Marketing teams, and driving the growth of our business. If you're a strategic thinker with a passion for marketing and leadership, we invite you to be part of our exciting journey.
Key Responsibilities

• Create and implement innovative strategies, such as a loyalty program, to increase traffic to our branches, enhance customer satisfaction, and support overall business growth.
• Provide creative direction on content creation such as photography, video and copy writing.
• Monitor and analyze marketing performance metrics, KPIs, and ROI to measure effectiveness and optimize strategies.
• Develop and manage marketing budgets, timelines, and resources to ensure efficient and timely delivery of campaigns and projects.
• Hire, lead, mentor, and manage a team of marketing professionals, providing guidance, feedback, and support to foster growth and success.
• Manage and lead the digital marketing team responsible for generating high-quality leads for our buyers and call centre. This includes overseeing digital advertising campaigns, search engine optimization (SEO), email marketing, social media advertising, and other online marketing initiatives.
• Collaborate closely with the team to develop strategies that drive targeted traffic, increase conversion rates, and maximize ROI.
• Lead the retail marketing team, focused on driving increased foot traffic to our existing locations, boosting admissions, and enhancing sales. This role involves developing and executing strategies tailored to each locations unique needs, local market dynamics, and customer preferences.
• Utilize data-driven insights to measure the effectiveness of retail marketing campaigns and adjust strategies as needed to achieve traffic and sales goals.
• Foster partnerships with local communities and businesses to enhance brand visibility and strengthen relationships within each market.
• Develop and execute an annual marketing plan that aligns with our business objectives and is designed to achieve expected KPI targets.
• Lead efforts to standardize distinctive in-store elements, including merchandising and branding, to maintain a cohesive brand identity across all locations.

• Bachelors degree in marketing, Business, or a related field.
• Proven experience in brand management and marketing, with a track record of developing successful marketing strategies.
• Strong analytical and problem-solving skills.
• Leadership experience with a demonstrated ability to inspire and motivate teams to achieve goals and deliver results.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with diverse teams and stakeholders.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, CRM software, social media management tools, and marketing automation systems.
• Creative mindset with a passion for innovation, experimentation, and continuous improvement.
• Relationship focused - youre not just a number within a larger system. We strive for a relationship with our employees based on open and honest communication, and mutual trust - your voice matters.

• Full time, permanent position
• A competitive annual base salary, vacation, benefits, and a RRSP matching program.
• The tools and support needed to be successful in your career and professional development.
• A dynamic & rewarding work environment that is also a lot of fun!