Job Description

One of our major Banking clients is looking for an Marketing Manager - Banking Experience
Length: 12 months contract
Location: Toronto, ON - Hybrid (2-3 days ONSITE - Wednesday and 2nd day is flexible)
Working hours: Monday to Friday, 9:00am - 5:00pm

ROLE MANDATE:
Reporting to the Senior Manager, Global Asset Management Marketing, the Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of exchange traded funds (ETFs) and other investment products to direct investors.

• 20% Strategic planning
• 60% Campaign & project management
• 20% Reporting & insights

STRATEGIC PLANNING

• Define and execute on the strategy and optimization of GAM\'s always-on digital marketing strategies, influencer engagements, and social content strategy
• Continuously improve marketing team operations through thought leadership and best practice implementation
• Work with digital analytics teams and internal/external partners to obtain actionable insights, validate hypotheses and refine concepts

CAMPAIGN & PROJECT MANAGEMENT

• Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
• Provides strategic direction for media and creative development and ensures brand standards are maintained.
• Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
• Collaborates with external agency partners to deliver business objectives.
• Ensures consistency in solutions and across marketing channels, media and platforms.
• Manage GAM\'s social media and content calendar to support events, product launches, and build thought leadership.

REPORTING & INSIGHTS

• Monitors and tracks performance ongoing and post-campaign
• Designs and produces regular and ad-hoc reports, and dashboards.
• Utilize data to uncover insights to inform strategic recommendations

MUST HAVE REQUIREMENTS:

• 3-5 years of relevant Marketing experience - Marketing generalist, Digital marketing
• PM skillset
• Well rounded - scope of work is broad, someone who is flexible
• Content marketing
• Advertising/creative agency experience and/or media agency experience a strong asset - with creative/media agencies
• Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
• Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities
• Paid digital marketing experience across the funnel (video, display, social, search) a strong asset

NICE TO HAVES:

• Investment experience - ETFs, investing
• Content marketing - Social Media
• Product launches
• Previous banking experience
• Previous PM experience
• ** Demand generation experience - someone with this experience will be highly considered

EDUCATION:

• Post-Secondary in business - not limited to

INTERVIEWS:

• 2 rounds - 40 minutes each MS Teams
• 1st round with HM
• 2nd round with someone on team

URGENT: Please read the job description above. If this interests you, apply to the job with your most updated resume, including your contact number and email address.

The recruiter in charge of this role is San.

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire.

Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply!

Please note: Adherence to our end client\'s vaccination policy is a requirement.

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