Job Description

Welcome to Amaranth, where we're not just about providing stellar customer service - we're on a mission to craft an exceptional experience.

Imagine a workplace where community, wellness, and purpose come together. At Amaranth, we're growing across Alberta and looking for team members who share our passion for healthy living, sustainability, and great service.

As

Marketing Manager

, you lead the storytelling behind our brand, connecting customers to our mission, our products, and the people behind them. You guide a creative team, oversee campaigns and content, and ensure that every message reflects who we are and what we stand for.

We're looking for someone who combines

strategy and creativity

, thrives in a fast-paced environment, and brings

leadership, curiosity, and clarity

to every project.

Join us to shape meaningful connections, one campaign, one event, and one community moment at a time.

Job Title:

Marketing Manager

Department:

Marketing

Reports to:

General Manager

Direct Reports:

Marketing Consultant, Marketing Coordinator, Community Ambassador, Graphic Designer, Recipe Developer

Position Overview:

The Marketing Manager is a key leader within Amaranth, responsible for building and communicating our brand through

strategic storytelling

,

creative campaigns

, and

thoughtful customer experiences

. This role leads a small, cross-functional marketing team and connects our mission to our customers by developing

engaging content

, managing digital and in-store messaging, and supporting the ongoing development of our brand and customer relationships.

The Marketing Manager supports Amaranth's

Vision, Mission, and Values

, and contributes directly to the execution of our strategic goals in alignment with company priorities.

Values:

Amaranth is a values-driven organization, starting with how we hire through to how we measure success. Our core values are:

We are Welcoming We Serve Others We Seek First to Understand We are Solution-Oriented and Growth Focused We are Accountable We Value Sustainability

Priority Accountabilities:

Brand Leadership:

Maintain brand consistency and integrity across all communication channels, following Amaranth's style guide.

Marketing Strategy & Budget:

Develop and manage marketing campaigns that align with company goals, while optimizing use of budget, advertising funds, and co-op dollars.

Customer Engagement:

Connect Amaranth to customers and communities through events, demos, digital platforms, and internal campaigns.

Content & Messaging:

Oversee the creation and distribution of blog posts, recipes, photos, video, social media, signage, and in-store communication materials.

Performance Tracking:

Monitor campaign results, track new customer signups, and measure engagement and transaction data to inform future initiatives.

LMA - Lead, Manage, Hold Accountable:

Lead the marketing team comprised of the marketing consultant, community ambassador, (digital) marketing coordinator, graphic designer and recipe developer(s) Manage the team through coaching and performance management Hold the team accountable for deadlines, time cards and overtime, marketing targets, company policies, etc.

Secondary Accountabilities:

Manage Amaranth's public-facing communications and support internal communication systems that enhance cross-department collaboration. Stay informed on socio-political, economic, and wellness industry trends that influence customer expectations and behaviours. Work closely with store teams and Category Managers to ensure marketing initiatives are practical, timely, and aligned with store capacity. Develop and manage a functional internal communication structure that supports the business development of Amaranth.

Tactical Responsibilities:

Manage marketing projects from concept through execution, acting as liaison between designers, print vendors, contractors, and store staff. Maintain the marketing manual and core processes to ensure consistency and clarity in operations. Manage signage logistics across stores, including transferring, installing, and updating visual content. Proofread and ensure all copy (digital and print) is accurate and reflects the Amaranth voice. Collaborate with Community Ambassador on local event logistics and staffing. Facilitate communication between Marketing and store leadership to align campaigns with operational goals and promotions. Assist in-store during promotional events such as CAD and TTS as needed (either via marketing support or customer engagement).

Safety and Security:

During marketing events, ensure any incidents (accidents, theft, injuries) are reported to the Operations Manager and documented appropriately. Act as the point person for customer-facing public relations.

Qualifications and Attributes:

Strong oral and written communication skills Excellent leadership and project management abilities Ability to work independently, take initiative, and adapt in a fast-paced environment Working knowledge of Facebook, Instagram, Google (business side), Squarespace, Mailchimp, SurveyMonkey, Canva Familiarity with GSuite (Docs, Sheets, Drive, Gmail) Degree in marketing, communications, or business is an asset Proven experience in a senior marketing role, preferably in wellness, retail, or food industry Understanding of natural health products, Amaranth's customer demographic, and the Traction Business Model is an asset Class 5 Driver's License required

Time Requirements:

Flexible

part-time to full-time hourly position

(20-40 hours per week) Primarily scheduled

Monday to Friday

, with

availability for evenings and weekends during events

Office policy:

2-3 in-office/store days per week

, ideally Tuesday, Wednesday, and Thursday

Basic Physical Requirements:

Stand for extended periods Walk, bend, twist, reach above and below shoulders Repetitive hand use for typing, grasping, lifting, and signage installation Lift up to 50 lbs occasionally Use of common marketing materials, signage tools, and computer equipment

Compensation:

$30.00-$40.00 per hour

, based on experience and qualifications

Job Type:

Flexible hourly (20-40 hrs/week)

Incentives:

Health Spending Account after waiting period served Retirement savings plan with employer match after waiting period served 30% staff discount on all regular-priced merchandise 40% discount on Health First products $3.00 staff purchase credit per shift worked (non-cumulative)

Flexible Language Requirement:

French not required

Schedule:

Monday to Friday (core availability) Some evenings and weekends as needed for events

Experience (Required):

Proven experience in a

senior marketing

role, preferably in wellness, retail, or food industry, with at

least 1 year

's experience in

marketing management.

Leadership / Team Management:

1 year Comfortable working with

digital tools

such as social media platforms, newsletters, and basic design/editing software Ability to lead projects and collaborate with cross-functional teams Strong written and verbal communication

Experience (Preferred):

Background in

retail, wellness, or the natural health industry

Familiarity with tools like

Squarespace, Mailchimp, Canva, SurveyMonkey, and GSuite

Understanding of

Traction / EOS

, strengths-based team models, or customer experience Comfort engaging with customers at community events or in-store promotions

Work Location:

Hybrid - mix of remote and in-person (Calgary-based)
Job Types: Full-time, Part-time, Permanent

Pay: $30.00-$40.00 per hour

Expected hours: 20 - 40 per week

Benefits:

Discounted or free food Extended health care Store discount
Work Location: In person