Job Description

Champagne is building a new kind of social platform for people who like to win.
Not a place to perform. Not a place to scroll.
A place to share progress, momentum, and small wins - publicly, honestly, and without polish.

We believe momentum is contagious.
And the internet needs fewer spectators and more doers.

The Role

We're looking for a

Marketing Lead

to help define, build, and scale Champagne's's voice from the ground up.

This is an

early, equity-based role

with real ownership. You'll be shaping the narrative, brand, and growth engine at its foundation - not executing someone else's playbook.

If you're energized by building something meaningful from zero, this role is for you.

What You'll Do

Own the Champagne story

Shape positioning, messaging, and tone across all channels Translate the philosophy of momentum into simple, relatable hooks Ensure everything we put out feels human, honest, and urgent

Drive early growth (without gimmicks)

Design low-budget, high-signal acquisition strategies Experiment with content, community loops, and organic distribution Build momentum through consistency, not virality-chasing

Build in public

Lead founder- and team-led storytelling Share progress, lessons, and small wins authentically Help establish Champagne as a cultural brand, not just an app

Create & iterate

Write copy for onboarding, product surfaces, social, and launch moments Test hooks, narratives, and formats rapidly Use feedback and intuition, not just dashboards
What We're Looking For

You might be a great fit if you:

Have led or owned marketing at an early-stage startup or project Understand brand, psychology, and storytelling deeply Are allergic to empty buzzwords and performative growth Are comfortable with ambiguity and building from scratch Feel misaligned with traditional social media and want to build something better Care about whypeople engage, not just how many do
We care more about:

Taste Judgment Ownership Momentum
Than years of experience or big-brand logos.

What This Is Not

Not a corporate marketing role Not a paid-media, ad-spend-heavy position Not a "post-and-pray" social media job Not a role for someone waiting for perfect clarity
This is a builder role.

Compensation

Equity-based compensation

(meaningful ownership, early-stage) Opportunity to grow into a paid leadership role as the company scales Real influence over the company's direction, culture, and voice
Why Join Champagne

Build something culturally different, not another scroll machine Work closely with the founding team Shape a product that values action over attention Help define what "progress" looks like online
How to Apply

Instead of a traditional resume, we'd love:

A short note on

why Champagne resonates with you

Examples of work, projects, or writing that reflect how you think Anything that shows momentum -- not perfection
Job Types: Full-time, Part-time

Application question(s):

Why do you want to join Champagne's mission to connect people who live with a sense of urgency? & are you open to working for equity until investment?
Work Location: Hybrid remote in Toronto, ON