Job Description

Position Overview:

Reporting to the Senior VP, Retail, the Marketing Director is responsible for leading the marketing activities for three divisions (Retail, Residential and Commercial) at MacEwen Petroleum Inc. This position requires tight interaction with the Marketing Coordinator and Digital Marketing Coordinator, and the role is ultimately responsible for driving sales, customer loyalty and building brand awareness through high quality and consistent marketing.

Responsibilities:

Plans, implements, and oversees the Retail monthly marketing program. This includes promotional marketing, in-store signing and advertising campaigns, the Company\xe2\x80\x99s online presence, including websites, social media, and online advertising. The Marketing Director has strategic responsibility for overseeing brand standards to ensure consistent high-quality messaging. The successful candidate will be ROI focused, always looking to add value through effective marketing programs.

Brand Management:

• Manages brand standards across a portfolio of brands to ensure consistency throughout all aspects.
• Works with 3rd parties to outsource services such as design, printing, photography and translation.

Marketing:

• Works with the various divisions to create seasonal campaigns and calendars.
• Works with the leadership team within each business unit to implement their marketing and advertising campaigns that support growth objectives.
• Prepares digital marketing strategies over various social platforms \xe2\x80\x93 Meta (Facebook Instagram and LinkedIn.
• Tracks results and adjusts marketing tactics alongside Category and Territory Managers
• Oversees the work of the Marketing Coordinator and Digital Marketing Coordinator, providing timely and constructive guidance, feedback and direction.
• Analyzes the results of marketing activities to drive sales and brand awareness, constantly adjusting to ensure maximum effectiveness.

Communications:

• Oversees communication and marketing contracts and standards with 3rd party suppliers.
• Writes internal communications, co-ordinates newsletter and press releases when required.
• Oversees the communication strategy with regard to the Company\xe2\x80\x99s web sites and social media pages.

Customer Focus:

• Serves as the voice of the customer within the management team.
• Represents customer data and analytics in strategy and business decisions.

Requirements

• Post-secondary degree in Marketing, Advertising and/or Communications.
• 5+ years\xe2\x80\x99 marketing experience with a large, diverse organisation.
• Previous experience managing a small team.
• Previous experience managing and outsourcing marketing materials to 3rd parties.
• Retail marketing experience is desirable.
• Ability to professionally juggle multiple projects, bringing them to successful and timely conclusion.
• Exceptional attention to detail.
• Exceptional verbal and written communication skills.
• Proven analytical skills with the ability to forecast and identify trends and create contingency plans.

Benefits

Why work with us?

• Learn and collaborate with the best in the industry.
• Supportive colleagues and leaders who are passionate about providing exceptional service.
• Competitive compensation package.
• 3 weeks vacation to start.
• Complete benefits program including health, medical, dental, and life insurance.
• RRSP plan with Company match from day one.
• \xe2\x80\x9cThe perks\xe2\x80\x9d include employee gym membership reimbursement, discounts on motor fuels at our service stations, and purchases of equipment and heating oil.

Our Core Values:

It is important to us that when you consider a new opportunity, you understand a little about the company, its history and values. It is important to us that our values fit with yours, then everyone wins. Our Core Values are the cornerstone of who we are as a company, and what we value. We hope that our Core Values speak to you and what you value.

• Customers First - We exist, first and foremost to serve our customers. They must be at the heart of all the decisions we make.
• Long Term Focused - We value long-term success over short-term gains.
• Respect Each Other - Each person with whom we work, communicate and do business is valued and treated with dignity and respect.
• Do The Right Thing - We stand by our word and do what\'s right.
• Own It - We are encouraged to be entrepreneurial and make decisions as if the business were our own.
• Ever Evolving - We embrace positive change and always seek to improve.

MacEwen is a Canadian-owned and operated fuel and convenience provider that has successfully built and sustained customer relationships in Ontario and Quebec for over 47 years.

MacEwen is recognized as one of Canada\'s leading independent petroleum and convenience store companies with over 150 retail locations, 14 Divisional Offices and two distribution centres with identified brands such as Quickie, County Line, Jutzi, MacEwen and Esso.

The Company\'s continuing success is based on each one of our 315 employees living our core values. First and foremost is our commitment to taking care of our customers.

Please notify Human Resources if you wish to receive this job posting in a different format.

MacEwen Petroleum Inc.