Marketing Director
Mississauga, ON, Canada
Job Description
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About Snaplii
The Digital Wallet Snaplii has architected a deep bond between Users and Merchants for more efficient communication. The value-added features include making payments with credit cards and exploring favorite merchants and cash-back cards along with the data-driven marketing solutions that allow us to deliver the best in-store and online shopping experience to Users. The interactive platform also benefits the Merchants with a higher level of brand loyalty. In order to serve more merchants and users, we are expanding our business and adding more new functions, so that Snaplii can become a digital wallet commonly used by people in North America.
About the Role:
We are seeking a highly motivated, organized, and creative Marketing Director to join our team. The Marketing Director is responsible for the development, integration and alignment of the marketing initiatives as they relate to the category business strategies and organizational objectives. The successful candidate will be a balance between a commercially driven business professional and a consumer-focused marketing leader with a track record of success in delivering profitable growth and effectively leading a team of high-performing Marketing and cross-functional professionals. Ultimately, this role will be a key part of driving our commercial growth agenda and will play a critical role in helping the business achieve its ambitious branded growth objectives.
What You Will Do:
- Develop and execute a roadmap for innovation that aligns with the company\'s strategic goals and objectives
- Lead the annual innovation planning process ensuring innovation goals are realized and the long-term pipeline is robust
- Lead and manage a team of innovation professionals, including setting goals, providing guidance and support, and evaluating performance
- Collaborate with cross-functional teams to identify opportunities for innovation and bring new products and processes to market
- Support the design and execution of innovation experiments in the market for viability and ultimately scale-up execution
- Support development of the selling story, in close collaboration with our sales organization to support customer sell-in across all channels
- Partner with Consumer Insights to develop customized consumer research plans to validate and de-risk assumptions
- Partner with the team to launch these new platforms through Snaplii and into market, and leading in-market performance for an introductory term
- Monitor industry trends and competition to identify opportunities for differentiation and growth
- Externally focused, engaging with potential external partners, VCs and startups
- Evaluate new technologies and trends that have the potential to drive business growth and competitive advantage via innovation
- Manages and mentors manager or associate-level individuals to assist them with projects and further develop them
Who You Are:
- Bachelor\'s degree in Marketing, Business Administration, or related field. MBA or equivalent degree preferred. At least 5 years of experience in marketing, innovation, or related fields, including leading teams and executing innovation strategies
- A track record of delivering successful product innovations, and leading change, in a consumer-focused CPG environment
- Strong understanding of market trends, customer needs, and industry best practices. Ability to develop and execute long-term innovation strategies that drive business growth
- Track record of leading and managing high-performing teams, coaching, and developing team members, and fostering a culture of innovation and collaboration
- Ability to prioritize and manage multiple projects simultaneously and deliver results against aggressive timelines in a fast-paced, dynamic environment
- Excellent verbal and written communication skills. Ability to communicate complex ideas clearly and persuasively to executives, cross-functional teams, and external partners
- Passion for innovation, entrepreneurial spirit, and a strong desire to make an impact. Curious, creative, and constantly exploring new ideas and approaches to drive growth and transformational change
- Must be a self-starter with an ownership mindset; passionate, proactive and performance-driven, with a bias for action
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Job Detail
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Job IdJD2160946
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMississauga, ON, Canada
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EducationNot mentioned