Job Description

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The incumbent is responsible for the development and planning of the department, which has 6 employees. The incumbent oversees the execution of marketing strategies and plans for the Adonis banner, including advertising campaigns, in-store and digital merchandising activities, as well as local marketing initiatives. This is a hands-on person with good communication skills, a passion for food and a thorough knowledge of the products sold at Adonis.

SPECIFIC RESPONSIBILITIES

• Responsible for the overall strategic direction and planning of the Adonis banner.
• Responsible for the brand image, its graphic expression on all platforms (print and digital) as well as the in-store experiential aspect.
• Responsible for the banner\'s communication strategy, on both traditional and digital platforms, paid and proprietary.
• Responsible for the in-store merchandising strategy.
• Oversee the banner\'s content strategy.
• Supervision of creation, production and distribution strategies for circular offers (print/digital).
• Responsible for managing and optimizing the marketing budget.
• Supervision of digital, social and traditional media execution (media buying and production).
• Supervision of plan execution in store deployment.
• Oversee the development and execution of local marketing plans (openings, renovations, support for under-performing stores).
• Responsible for representing marketing on the Adonis banner management committee.
• Analyze the results obtained in relation to the objectives targeted for each major initiative or campaign (post-mortem), make recommendations for improvement and implement the adjustments selected.
• Supervise a 6-person marketing team and develop their annual development plan.

ELIGIBILITY CRITERIA

• Bachelor\'s degree in Marketing, Communications or Administration.
• 8 to 10 years\' experience in a similar position in advertising and promotion directly or indirectly related to the retail or consumer products sector.
• Relevant experience in developing marketing strategies.
• Excellent oral and written communication skills; ability to provide leadership to peers and to synthesize and popularize ideas.
• Proactive and results-oriented.
• Excellent knowledge of Adonis products and customers.
• Excellent command of French and advanced English, both spoken and written.
• English is required as the Marketing team is also responsible for marketing plans for the Ontario region. The
• Director must communicate orally and in writing with Ontario management and customers, and must develop communications, key words and advertising in English.

SKILLS

• Self-reliance and resourcefulness
• Strategic thinking
• Good interpersonal communication skills
• Team management
• Employee performance management
• Innovation and creativity
• Quality-oriented
• Sense of responsibility and priority management
• Integrity and honesty
• Team building
• Ability to
• Decision-making skills

Groupe Adonis is dedicated to promoting a diverse workplace.
We will consider all qualified candidates for the position applied for.

Isarta