Job Description

Marketing Director Breakfast and Flatbreads

req36769

Employment Type: Regular

Location: ETOBICOKE,ON

Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster\'s\xc2\xae, Villaggio\xc2\xae, POM\xc2\xae, Bon Matin\xc2\xae, Ben\'s\xc2\xae, Stonemill,\xc2\xae McGavins,\xc2\xae Oroweat\xc2\xae, Vachon\xc2\xae and Takis\xc2\xae. The company operates 16 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products.

POSITION SUMMARY

As the Marketing Director for Breakfast & Flatbread brands and portfolios, you will play a critical role in shaping and driving the strategic direction and innovation pipeline for these bread segments for Bimbo Canada. In addition, you will oversee all Masterbrand communication plans for Thomas\'\xc2\xae and manage Sun-Maid and WW licensed brand partnerships.

Your main responsibility will be to lead your direct reports and collaborate with cross-functional teams to develop and execute short-term and long-term plans for the Breakfast & Flatbread brands and portfolio. You will be a key driver in identifying market trends, consumer needs, and opportunities to enhance and drive growth in those segments across Dempster\'s, Thomas\', POM, brands and future brands into the Canadian marketplace.

As the Marketing Director, you play a critical role in shaping the success of the business you work on. This role requires a combination of strategic thinking, consumer understanding, creativity, and strong leadership to drive growth and brand excellence in a competitive marketplace.

#LI-Hybrid #LI-RM1

KEY RESPONSIBILITIES

1. Strategic Planning: Develop and execute comprehensive marketing strategies aligned with the company\'s objectives, including brand positioning, product launches, and long-term growth plans.

2. Market Research: Conduct market research to identify consumer insights, industry trends, competitive analysis, and emerging opportunities. Utilize this data to inform marketing strategies.

3. Product Management: Oversee product lifecycle management, from concept to retirement, including pricing strategies, SKU optimization, and innovation pipelines.

4. Brand Management: Maintain and enhance brand equity by ensuring consistent messaging, brand identity, and visual representation across all marketing channels.

5. Advertising and Promotion: Plan and execute advertising campaigns, promotions, and marketing initiatives to drive brand awareness and sales growth. Manage advertising budgets effectively.

6. Sales Support: Collaborate with the sales team to develop sales tools, trade marketing strategies, and promotional materials to support sales efforts and achieve distribution and revenue goals.

7. Cross-functional Collaboration: Work closely with cross-functional teams, including product development, operations, supply chain, and finance, to ensure alignment and successful product launches.

8. Performance Analytics: Use data-driven insights and KPIs to measure and analyze marketing campaign effectiveness, sales performance, and consumer behavior. Adjust strategies as needed based on results.

9. Team Leadership: Recruit, mentor, and manage a high-performing marketing team, fostering a culture of innovation and continuous improvement.

REQUIRED SKILLS AND KNOWLEDGE

\xc2\xb7 Bachelor\'s or Master\'s degree in Marketing, Business Administration, or a related field

\xc2\xb7 Proven experience in marketing roles, preferably within the consumer packaged goods or FMCP industry

\xc2\xb7 Strong leadership and team management skills to lead a marketing team effectively

\xc2\xb7 Excellent communication and presentation skills to strategic ideas in a clear and compelling manner

\xc2\xb7 Analytical mindset with the ability to interpret data and derive actionable insights

\xc2\xb7 Demonstrated ability to develop and commercialize and execute product launches

\xc2\xb7 Familiarity with market research, competitive analysis, and consumer insights

\xc2\xb7 Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities, with creative problem solving

Please note all offers of employment at Bimbo Canada Company, Limited are conditional upon the successful completion of a pre-hire background check. This may include anything up to and including a criminal history check, reference checks and/or credit check.
Bimbo Canada Company, Limited is an equal opportunity employer that embraces diversity, equity and belonging in the workplace and encourages applications from qualified women, men, visible minorities, aboriginal peoples, and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.

Bimbo Bakeries