Job Description

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Overview

This position will be responsible for overseeing the management of our Suzuki brand and product management for our product line up, This includes Motorcycle, ATV and Outboard/Marine market segments while maintaining alignment with the international brand strategies.

LOCATION

This position is located at our Barrie, Ontario corporate office on a full-time basis, Monday to Friday, 5 days per week.

ORGANIZATIONAL STRUCTURE

The position reports directly to the President. This position will be responsible for developing and implementing the annual Marketing plan and managing the marketing budgets and all marketing activities. This position works closely with SCI's dealer network and third-party vendors relating to various communication strategies.



The following positions will report directly to this position:


Marketing Manager Digital Marketing Specialist Marketing Coordinator Marketing Administrator
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Responsibilities

Develop and implement national marketing and advertising programs, manage regional and local advertising plans and co-op budgets. Recommend, to Senior Management, strategies to build the recreational products Brand while increasing retail traffic to SCI dealers. Recommend and manage all promotions, events and sponsorships. Provide recommendations and participate in the improvement of sales and marketing promotional materials, when required. Communicate, through various communications platforms, all national promotions, events and sponsorships. Oversee the creation of industry-specific product-related sales and marketing materials. Post-activity reporting on the overall effectiveness of the various marketing initiatives. Other duties as assigned.



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We are seeking candidates who provide the following expertise and competencies:

University Degree or College Diploma with a Marketing or Communications emphasis. Minimum 15 years of senior-level Marketing experience with consumer products branding. Recreational products industry experience would be a definite asset. Proficient in Microsoft Office, social media tools and analytics. Excellent verbal and written communication and interpersonal skills; ability to build and manage key internal and external relationships. Demonstrated ability to provide leadership both internally and externally with dealer partners to develop strong partnerships.

If you would like more information regardig this position, please contact Human Resources at 705-999-8600 extenstion 2113 at our corporate head office for futher information. Resumes expressing your interest for this position along with a cover letter indicating your qualifications should be submitted to human_resources@suzuki.ca.