Job Description

Drive Growth and Engagement Through


Strategic, Data-Led Marketing Leadership


As the Marketing Director at CPA Ontario, you will lead the development and execution of integrated marketing strategies across a diverse portfolio of business areas. Reporting to the VP, Brand & Marketing, you will be responsible for elevating customer experience, enhancing lifecycle engagement, and driving measurable business outcomes. With a strong focus on data and customer-centricity, you will guide a high-performing team while embedding innovation and operational excellence into everything you do.
What You'll Be Doing:
Leading Strategy by shaping the marketing strategy across business lines to align with CPA Ontario's brand, objectives, and member-first values.
Coaching Teams - Developing and mentoring a high-performing marketing team by fostering a culture of collaboration, innovation, and continuous learning.
Leveraging Data - Utilizing Power BI and data analytics to build dashboards, track KPIs, and uncover insights that inform marketing decisions and optimize performance.
Managing Campaigns - Directing the creation and execution of integrated campaigns across digital and traditional channels, ensuring consistency and impact.
Improving Journeys - Map, assess, and refine the full customer journey to remove friction, improve engagement, and boost conversion and retention rates.
Who You Are:
A Post-secondary graduate in Marketing, Business, or a related field, with an MBA considered an asset.
Strategic leader with over 10 years of progressive experience managing integrated marketing campaigns and large business portfolios.
Skilled in coaching and developing collaborative, high-performance teams in fast-paced environments.
Analytical decision-maker with strong Power BI expertise and a track record of leveraging data to enhance engagement and performance.
Experienced in optimizing customer journeys and driving improvements across all stages of the customer lifecycle.
What We Offer:

A fast-paced environment.

Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what's next to unlock the full potential of you and us together.

Hybrid work environment.

As part of our Hybrid work culture, we include a portion of remote work within an overall approach that places a high value on in-office teamwork and collaboration.

Diversity and inclusion.

We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.

Ongoing learning and career growth.

We want your career to skyrocket. We support unlimited career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.

Focus on your well-being.

With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we're committed to your well-being.


Who We Are:
We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 100,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca
We Appreciate Your Interest In CPA Ontario And This Position:
At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.

CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please email accessibility@cpaontario.ca with "Accommodation Required" in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.