Job Description

About Us

WAAD Ventures Corporation is a fast-growing hospitality group based in Mississauga, Ontario. We own and operate multiple restaurant brands across Ontario, including our flagship Breakfast and Brunch Concept. As we continue to expand, we're building a strong, passionate head office team to support our growth--and we're looking for a motivated, hands-on Marketing Director to join us.

Key Responsibilities:
Strategic Marketing Leadership:

Develop and execute marketing plans and campaigns for all brands under the company portfolio. Monitor performance against goals and adjust strategies to meet business objectives. Lead and guide the marketing team to achieve departmental targets and growth metrics. Working closely with other departments to align marketing efforts with business objectives and client experience, where you will effectively communicate marketing strategies, coordinate with external partners, develop corporate communication strategies, and manage public relations.
Brand & Online Presence Management:

Oversee the enhancement and consistency of all brand identities across platforms. Ensure continued improvement in the company's digital presence, including websites, social media pages, and Google listings. Monitor and evaluate social media and website performance metrics regularly.
Team Management & Content Oversight:

Supervise content creators and social media specialists to ensure high-quality, engaging, and brand-aligned content. Lead, mentor and manage the Marketing team Review, approve, and provide feedback on marketing materials and campaigns.
Franchisee Collaboration:

Serve as the main point of contact for franchisees regarding marketing initiatives. Present marketing plans, gather feedback, and align strategies with franchisee goals to ensure cohesive execution.
Influencer & Blogger Relations:

Manage relationships with influencers, bloggers, and media outlets to drive brand exposure. Coordinate outreach efforts and evaluate partnership performance.
Qualifications:

Bachelor's degree in Marketing, Communications, or a related field. 3-5 years of experience in a marketing leadership role, preferably in a multi-brand or franchise environment. Strong understanding of digital marketing, branding, and content creation. Proven experience managing teams and driving cross-functional collaboration. Excellent communication, leadership, and organizational skills. Familiarity with marketing analytics tools and social media management platforms.
Preferred Skills:

Experience working with restaurants, hospitality, or retail brands. Knowledge of SEO, Google Business Profiles, and online review management. Ability to manage multiple projects and stakeholders simultaneously.
What We Offer:

A collaborative and supportive work environment. Opportunities for professional growth and development. The chance to be part of an innovative team shaping the future of hospitality in Canada.
Benefits:

Casual dress Company events Discounted or free food On-site parking Store discount Flexible work hours
Job Type: Full-time

Schedule:

Tuesday to Saturday
Job Type: Full-time

Pay: $75,000.00-$80,000.00 per year

Benefits:

Casual dress Discounted or free food Flexible schedule On-site parking
Ability to commute/relocate:

Mississauga, ON L5N 6C4: reliably commute or plan to relocate before starting work (required)
Experience:

marketing leadership: 3 years (required)
Work Location: In person