Job Description

Marketing CoordinatorWho is MarshallZehr?MarshallZehr Group Inc (MZ) provides customized construction and development financial solutions for high-performing real estate developers. Since 2008, MarshallZehr has grown to become one of Canadas most trusted real estate capital partners. We add value beyond capital our teams decades of experience help deliver the strategic insight and vision necessary to craft tailored financial solutions, all backed by our industry recognized mortgage administration services.The OpportunityIn the role of Marketing Coordinator, you will report directly to the VP, Capital & Investor Relations to support the companys overall objectives, as well as each business units marketing needs. This is a cross-functional role, providing direct execution and support for shared business objectives.This includes leading or otherwise directly supporting communications, content creation, branding, signage, reporting and stakeholder interactions, PR activities, and other broad marketing and business development initiatives that support our corporate goals. The Marketing Coordinator is responsible for ensuring alignment on brand and market positioning across all business functions and assisting stakeholders to identify the best paths forward.This is a challenging and rewarding role, ideal for an individual who is driven to excel within their career while having direct impact on the business and its objectives.The RoleIn this diverse role, you will be responsible for:Lead Generation & Business Supportxc2xb7 Creating and executing marketing campaigns to attract new leads through various channels such as social media, email marketing, webinars, and content marketing.xc2xb7 Identifying target markets, customer segments, and potential growth areas through market analysis.xc2xb7 Work in close collaboration with team members, sales, and Senior Leadership Team to manage marketing plan execution and report on success and/or recommend adjustments.xc2xb7 Manage and support multiple projects at once with strong accountability towards meeting established deadlines while keeping a high quality of output and with minimum oversight.Content Creationxc2xb7 Assist in the creation of relevant sales and marketing materials, for both internal and external use. This may include PDFs, presentations, pitch decks, RFPs, and more.xc2xb7 Own the marketing review and approval of client reporting updates, ensuring copy is consistent, clear, and concisely written, and that best practices are followed.Online / Digital / PRxc2xb7 Regular and brand-consistent corporate news updates, shared through our website, social media channels, and networking.xc2xb7 Management of the MZ website, including regular updates to content and personnel as required. Diagnose and solve for any technical issues or rapid updates required (internal or with a 3rd party agency).xc2xb7 Management of all non-website digital properties for MZ including Google, LinkedIn, Twitter, Facebook, tradeshow profiles and documents, and anywhere else our brand appears.Corporate Brandxc2xb7 Proactive management of all MarshallZehr brand assets and maintenance of all market positioning and messaging.xc2xb7 Ensuring the accuracy and consistency in voice and brand for all external facing content through standardization of processes and documents.xc2xb7 Proactively managing the version control process for all marketing and sales materials, including regular audits of materials for accuracy.xc2xb7 Routinely manage the installation of signage on relevant development sites and follow up with any issues accordingly.xc2xb7 Lead the creation of any brand-related materials (such as the corporate swag program, business cards, and other ad hoc needs).xc2xb7 Engagement and managing of existing or new agency or vendors and relationship execution to assist in the maintenance of our brand.Events and Sponsorshipsxc2xb7 Management of event participation and sponsorship opportunities, including identifying relevant opportunities and planning/executing of the events through completion.xc2xb7 Attend career fairs to promote MZs brand to various audiences.xc2xb7 Organize and manage MZ business development events/partnership recognition.Reporting & Technology:xc2xb7 Tracking key performance indicators (KPIs) related to lead generation, marketing materials and campaigns, providing insights to inform future strategies.xc2xb7 Responsible for assisting in the development of the annual marketing budget, and continuous monitoring of the budget.xc2xb7 Proactive management of content and materials related to MarshallZehrs technology stack, including Hubspot CRM, TalentLMS, WordPress, and any other tools required to execute the role.What Are We Looking For?xc2xb7 Bachelors degree in Communications, Marketing, Business or similar field (or similar education)xc2xb7 1-3 years of marketing and communications experience, including experience in content creation, copywriting, and project/program managementxc2xb7 Social media management experience, including LinkedIn, Twitter, and Facebook, as well as new technologies, as introducedxc2xb7 Experience Knowledge of CRM (Hubspot or similar)xc2xb7 Knowledge of WordPress or similar website platformxc2xb7 Proficiency with Microsoft Office Suite, Photoshop, and Adobexc2xb7 Expert verbal and written communication skills, along with strong copy-editing capabilitiesxc2xb7 Strong organization and time management skillsxc2xb7 Strong interpersonal skills and demonstrated ability to work effectively, and build relationships with key stakeholdersxc2xb7 Strong multi-tasking skills, and ability to manage several initiatives simultaneouslyxc2xb7 Skilled at managing vendor relationshipsxc2xb7 Valid G2/G drivers licensexc2xb7 Will be required to obtain a mortgage agent license through FSRA (paid for by the company)Preferred Requirementsxc2xb7 Experience managing eventsxc2xb7 Proven ability to present complex information in a succinct mannerxc2xb7 Experience in real estate and/or finance is an assetxc2xb7 Marketing campaign development and execution skillsxc2xb7 Digital marketing knowledge including social media and search engine optimization (SEO)Work Environmentxc2xb7 MZ offices are open Monday to Friday and employees are expected to work on site a minimum of 4 days per week, with the option of working remotely 1 day per week, as agreed to by the direct supervisor.xc2xb7 Our Waterloo office has 16,000 square feet of modern and accessible space and has been specially updated and tailored to meet our business needs. The result is a world-class workspace that empowers deep collaboration, reinforces business operations with state-of-the-art technology infrastructure, and offers more space to enable our sustained team expansion.Interested Applicants can apply directly by visitingAccommodations are available during all stages of the recruitment process in accordance with the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact careers@marshallzehr.com.

MarshallZehr