We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in developing and executing marketing strategies that drive brand awareness and sales growth. This position requires a blend of creativity and analytical skills, with a focus on digital marketing initiatives, e-commerce strategies, and effective communication across various platforms.
Duties
Develop and implement comprehensive marketing campaigns that align with business objectives.
Conduct market research to identify trends, customer needs, and competitive analysis.
Manage e-commerce platforms, ensuring product listings are optimized for SEO and user experience.
Create engaging content for social media channels, including Facebook Advertising campaigns.
Collaborate with the sales team to support product management and promotional activities.
Design marketing materials using Adobe Creative Suite to enhance brand visibility.
Oversee email marketing initiatives, ensuring effective communication with target audiences.
Maintain the company website using WordPress, ensuring content is up-to-date and relevant.
Assist in budgeting for marketing projects and monitor expenses to ensure alignment with financial goals.
Requirements
Proven experience in digital marketing, including e-commerce strategies and SEO best practices.
Proficiency in Google Analytics, Google AdWords, and social media advertising platforms.
Strong research skills with the ability to analyze data and derive actionable insights.
Familiarity with product management processes and sales support activities.
Experience using Adobe Creative Suite for design projects is highly desirable.
Knowledge of HTML is a plus for managing website content effectively.
Excellent written and verbal communication skills with attention to detail.
Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
A proactive attitude towards learning new tools and techniques in the ever-evolving marketing landscape. Join our team as a Marketing Coordinator where your creativity will be valued, your ideas will be heard, and your contributions will make a significant impact on our company's success!
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Work Location: Hybrid remote in Toronto, ON
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