Job Description

POSITION PROFILE:
We are seeking a dynamic and creative Marketing Coordinator to join our team. This role is ideal for someone passionate about social media and digital marketing, with a flair for creating engaging content, driving lead growth and a keen understanding of demand generation marketing while supporting our sales efforts through regular reporting needs.
PRIMARY DUTIES AND RESPONSIBILITIES:
Social Media Management:

• Own, develop and manage local social media across our 33 branches: Plan and organize monthly content themes, promotional activities, and special campaigns, ultimate goal of driving lead growth
• Create compelling and engaging posts for various social platforms (Facebook, Twitter, Instagram, etc.): Craft visually appealing and on-brand content, including images, videos, and graphics.
• Respond promptly and professionally to customer inquiries and comments on social platforms: Monitor and manage online reputation by addressing feedback, questions, and concerns in a timely manner.
• Promote sales and special events through organic social media posts to drive additional leads: Leverage trending hashtags, collaborations with influencers, and interactive content to enhance reach and engagement.
• Analyze social media metrics to guide strategy: Use data from social media insights and analytics tools to refine content strategy and increase engagement rates.

Marketing Support:

• Assist in creating impactful marketing email campaigns: Work on segmentation, analysis of email performance to optimize open and click-through rates.
• Design attractive sell sheets and product brochures: Utilize design software to create visually appealing and informative marketing materials.
• In partnership with our sales team, lead the marketing efforts of in person events such as trade shows, in branch promotional activities.

Sales Support:

• Various daily/weekly/monthly reporting and analytical tasks

QUALIFICATIONS:

• Minimum 2+ years of experience in consumer sales in a predominantly digital environment
• Experience in implementing, using, and driving lead growth from a CRM database (SalesForce) and Social Media platforms (Instagram, Facebook, X, Tiktok)
• Bachelor's Degree in Marketing or equivalent work experience

Other:

• Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
• Travel to our branches across Canada on a ad hoc/as needed basis
• Drivers license and ability to drive to our locations within Ontario
• Able to lift boxes and marketing materials

PHYSICAL DEMANDS:

• Medium strength -lifting of up to 40 lbs
• Hand and finger dexterity is required
• Movement - stooping/bending, stretching, twisting, and reaching from various heights

We Offer

• Compensation

• Employee referral bonus
• Annual performance review (potential pay increase)
• Benefits

• Dental care
• Extended health care
• Life insurance
• Vision care
• Employee assistance program
• RRSP match (after three months)
• Work/Life Balance

• Monday through Friday
• Paid time off
• Paid holidays
• Training

• Paid Culligan training
• Direct Career Tracks: We love to promote from within!

• Office Manager
• Sales Representative
• Management
• Additional Perks

• Employee discounts
• Supportive Workplace

• Non-toxic work environment
• Open door policy with management
• Company lunches, dinners, and parties!

Our Mission

• As the leading quality water expert, Culligan is committed to help individuals, families and communities in need of clean, safe water.

Our Values

• Courage to do the right thing. We value and embrace diversity and respect every individual. We act ethically in our business practices, and we make sustainability a key focus of everything we do.

Apply today!
We are committed to maintaining a barrier-free workplace where all employees can contribute to their fullest potential. We welcome applications from women and men including members of visible minorities, Indigenous peoples, and persons with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.
Please be aware of employment scams. Culligan will never ask you to make payment for your application or ask you to provide confidential information before an official offer of employment is made.

Skills Required