Job Description

About Pingle's Farm Market

Born and raised on a farm, agriculture is steeped into our blood. We are a family, first and foremost, and value the ways farm life can bring families, friends and communities together. Every day, we wake up excited to share our passion with others. We love seeing smiling faces and the awe on children's faces as they eat an apple straight off the tree. Watching a family play together, smiling and laughing, ever present in the shared joy of our farm is priceless. These moments give our work meaning and purpose.

We take pride in creating a spectacular farm experience, combining traditional agriculture with exceptional farm to table food and unique entertainment, which provides our guests a "wow" experience. For everyone who enters our farm, they get a warm, fuzzy feeling and a sense of belonging as they make lifelong memories. Pingle's Farm is an inviting, happy place where everyone is welcomed and greeted with a smile and treated as a long-time friend. The combination of these experiences become cherished stories and yearly traditions where guests leave and can't wait to come back.

And we will be there to welcome them with open arms.

Purpose of the Position

It is an exciting time to join Pingle's Farm Market as we build our digital strategy and continue to execute programs that will drive growth and awareness of the business as well as fostering a strong community connection. If you have a passion for marketing with an open minded approach and the ability to motivate others to the end goal, this position is for you.

The Marketing Coordinator reporting to the Marketing Manager

will play a key role in creating and delivering engaging and inspiring content across a range of digital channels, social, web and e-newsletters. The individual will support the business in shaping the farm's ever evolving digital strategy and online branding. The role will collaborate across various internal departments, including our retail stores, on site events and our culinary team. Strong communication and a focus on team is essential in this role. This is an excellent opportunity for a results-oriented individual who thrives working within a small team and has a can do attitude and a solid understanding of branding.

Responsibilities

Create daily creative content (photo and video) that generates engagement and grows social & community following Assist in the creative content to implement a digital strategy across platforms such as Facebook, Instagram, Google & TikTok Maintain & create content for our website Work with retail & culinary teams to update weekly specials and features on the website Update event information on Website, Social Accounts, and Google. Develop strategies and tactics to coordinate ways to target key areas to increase traffic to physical location Provide creative support to the events team for event planning, set up, signage, and event print items Communicate & coordinate with the chef & kitchen team for 'media days' covering items like seasonal features, event menus, and retail features Create and deploy weekly newsletters using Mailchimp Confident using Canva to create graphics using brand guidelines Liaise with different departments on projects or events and keep the project management & marketing calendar up to date

Skills and Abilities

Proven creative and strategic thinker; Excellent communication and analytical skills, creative problem solver, curious, proactive, collaborative; Ability to work independently, communicate at all levels with confidence and sound judgment, tact and confidentiality Excellent time management and organizational skills; Experience with Canva to create graphics following brand guidelines Alignment to organizational values

Qualifications

Post-secondary education preferably in Marketing or Communications Minimum 2 years work related experience Knowledge of brand management & digital media
Job Type: Full-time

Pay: $21.00-$25.00 per hour

Expected hours: 40 per week

Benefits:

Discounted or free food On-site parking Store discount
Schedule:

Monday to Friday Weekends as needed
Application question(s):

Are you currently in school? What is your availability in terms of days of the week and hours? Do you have another job? Do you have formal training in marketing, social media, content creation, graphic design or other similar categories? Do you have job experience in marketing? Do you have a portfolio of your work? Please attach it if so. Why are you interested in a position at Pingle's Farm?
Work Location: In person