Job Description

Job Summary

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the marketing department in executing various campaigns and initiatives. The ideal candidate will have a strong understanding of market trends, excellent research skills, and proficiency in digital marketing tools. This position offers an exciting opportunity to contribute to our brand's growth and visibility.

Responsibilities

Develop, plan, and implement social media marketing strategies for multiple client accounts across platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube, WeChat, Xiaohongshu (REDNOTE), and Douyin. Provide full-service managed social media operations for clients, including account planning, content scheduling, and community engagement. Conduct market and competitor research to identify audience needs, trends, and opportunities for clients' campaigns. Create and manage content for client accounts, including posts, articles, graphics, short-form videos, and promotional messaging. Manage clients' WeChat Official Accounts, including article writing, graphics, scheduling, and follower management. Operate client accounts on Xiaohongshu by producing lifestyle-focused content, managing posts, optimizing hashtags, and engaging with users. Produce and optimize short-video content for clients on Douyin to support brand visibility and traffic growth. Advise clients on marketing, advertising, branding, and social media strategies to support their business objectives. Plan and execute paid advertising campaigns for clients across Facebook Ads, TikTok Ads, WeChat Ads, and Douyin Ads. Coordinate influencer, KOL, and KOC collaborations for client marketing campaigns. Prepare or assist in preparing public relations materials for clients, including newsletters, promotional content, press releases, and media announcements. Coordinate online or in-person promotional events, campaign launches, or media engagements for clients. Respond to public or media inquiries on behalf of clients when required, providing accurate information related to marketing initiatives or campaigns. Conduct audience or public-opinion research to support marketing and PR strategy development for clients. Monitor, analyze, and report on key performance metrics for each client account, including engagement, reach, leads, and conversions. Provide clients with strategic recommendations to optimize ongoing campaigns and improve results. Ensure consistent brand messaging, tone, and visual identity across all platforms for every client. Stay current with industry trends, platform updates, digital marketing best practices, and new advertising tools across both Western and Chinese social media ecosystems.

Skills

University degrees in Marketing, Business Administration, Business Analysis or a related field. Experience in digital marketing, social media management, or advertising (agency experience preferred). Strong understanding of Western and Chinese social media platforms. Strong proficiency in

English and Chinese

(Mandarin) is required. Excellent writing, communication, and content development skills. Ability to analyze performance data and generate actionable insights. Knowledge of online advertising tools such as Facebook Ads Manager, TikTok Ads, or WeChat/Douyin advertising platforms is an asset. French language skills are considered an asset Ability to manage multiple client accounts in a fast-paced environment.
Join us as we strive to enhance our marketing efforts and make a significant impact in our industry!

Job Type: Full-time

Pay: From $18.00 per hour

Benefits:

Work from home
Work Location: Hybrid remote in Markham, ON L3R 3W4